Marketing Manager

Position Summary

We are opening a new position for a highly skilled Marketing Manager who will be in charge of leading our company’s marketing efforts. The ideal candidate will have extensive marketing experience and a comprehensive knowledge of branding. You will be responsible for providing guidance to the Marketing department, as well as working closely with Sales department to develop strategies that will help to maximize profits and market share.

Essential Duties/ Responsibilities

· Drive top-line revenue via Digital Marketing Campaigns

· Achieve and maintain desired return on total ad spend

· Manage strategies and deployment of all marketing campaigns

· Build successful brand image, maintain a consistent brand voice and message across all campaigns and platforms

· Optimize customer digital experience including: company websites, social media platforms, and other market channels

· Generate leads, convert leads to sale, and improve customer retention using variety of marketing techniques

· Understands the inner workings of search engine optimization and inform content strategy to drive traffic

· Manage marketing budget and keep workflow and productivity working at maximum efficiency

· Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and influencer media buying

Core KPI’s Managed

· Digital Marketing Revenue

· Digital Marketing Return on Ad Spend

· Digital Marketing Production Timeline

· Digital Marketing Product/Product Line Sales Goals

· Digital Marketing Lead to Promotion conversion ratio

Knowledge, Skills, and Abilities

· Bachelor’s degree or higher in related field of study preferred

· 8 years of managerial experience in similar role

· Proven track record of successful digital marketing campaigns, in building relevant, aspirational brand strategies and narratives from concept to implementation that drives engagement

· Professional work ethic and attention to detail

· Familiar with Search Engine Optimization, Magento 2, Shopify, Facebook, and other marketing/social media platforms

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 5 years (Preferred)

Work Location: One location