Manager, Data & Analytics

Overview

Omnicom Health Group is the largest healthcare marketing and communications network in the world—partnering with clients to achieve meaningful change through better, more innovative communications. With more than 5,000 dedicated healthcare communications specialists from every corner of science, medicine, marketing, and communications, we recognize that it takes the best of talent to deliver the best of health.

When you join Omnicom Health Group, you have access to opportunities across the most networked network.  What does this mean for you?  Your journey may start with one Omnicom Health Group company then pivot to another, followed by a move to another where you take your career in a whole new direction building your skills and experience each step on your journey.  We’re eager for you to carve a path that works for you – and we’ll help you make it happen. 

Title: Manager, Data & Analytics

Location: New York, NY

Department/Discipline: Media

Responsibilities:

• Manage a team of data analysts and lead media analytics for a line of business to ensure: (1) accurate and timely reporting/systems maintenance and communication, (2) proper data integration and aggregation from ad-servers, site analytics tools, publishers’ data, and other data sources, (3) clear design and deployment of reporting dashboards, and (4) effective presentation of results and key learnings
• Manage client relationships and guide them towards measurement and marketing analytics best practices
• Collaborate with key agency partners including Multichannel Media Planners, Account, Creative, and clients to drive analytics solutions for specific client needs
• Identify, gather, integrate, and analyze relevant data
• Lead digital media analytics presentations to clients and key agency partners
• Guide measurement planning through collaboration with team members to develop campaign goals, align them with key performance indicators, and create relevant benchmarks for KPIs and diagnostic metrics
• Develop and foster talent in junior members of the team to drive career development through hands on leadership and coaching
• Troubleshoot issues related to data and analytics, including managing reporting/ad hoc requests and POVs
• Identify gaps in the overall data capture strategy and collaboratively implement enhancements to advance analytics offerings within the agency
• Provide analytics support for new business and help to manage department-wide initiatives
• Stay abreast of industry trends and developments

Experience:

• Bachelor’s degree (Data/Analytics, Advertising/Marketing, Business preferred)
• 4-5 years of experience in data & analytics and optimizing digital advertising campaigns
• Strong expertise of the digital media ecosystem
• Experience with ad serving and reporting tools (Google Campaign Manager)
• Experience with most of the following analytics applications: Google Analytics, Adobe Analytics, Tableau, Datorama (or similar data platform)
• Highly proficient in creating dashboards and custom reports with knowledge of visual techniques for data analysis and presentation
• Experience manipulating large data sets, interpreting data trends, and using a multitude of disparate data sources and tools
• Strong analytical ability, critical thinking, and proactive problem-solving skills
• Excellent written and verbal communication skills
• Strong experience with Microsoft Office applications, particularly Excel and PPT
• Ability to work in a fast-paced environment – both independently and in team setting – with excellent organizational and multi-tasking skills to prioritize effectively with customer–centric focus
• Exhibits strong initiative, sound attention to detail and ability to think strategically
• Experience leading analytics presentations in a clear, effective, and dynamic manner to key stakeholders
• Strong leadership and/or management experience, including mentoring junior team members and building a team
• Works well under pressure and helps build office morale with positive energy
• Desire to learn and driven to develop a career in media analytics
• Healthcare vertical experience (a plus)
• Datorama experience (a plus)
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The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

• $104,500 - $115,500

Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.