Marketing Account Executive

Description

The following statements describe the principal functions of this position and its scope of responsibility, but should not be considered an all-inclusive listing of work requirements. Individual may perform other duties as assigned by the Executive Vice President of Marketing and Technology Communications and/or the Creative Director/Production Manager.

• Work exclusively with assigned entities to create and produce advertising materials that will effectively promote their business with the intention of driving new and continuous customer traffic
• Facilitate and manage monthly marketing meetings with assigned entities
• Act as liaison between entities and outside vendors i.e.: media outlets, radio stations, newspaper, magazines, etc.
• Background in public relations or at minimum, possess excellent written skills in order to write press releases, social media and blog posts
• Work within the marketing department to meet departmental needs as relates to daily work flow, including offering input to outside agencies to create materials, proofing materials to ensure accuracy, distribution for approval, monitoring edits and seeing all jobs through to completion for final delivery.
• Assist marketing VP with homebuilding related projects for existing and newly developing communities
• Coordinate with outside creative agencies for production of marketing related campaigns and various forms of creative for use to promote homebuilding initiatives, projects and new community offerings
• Collaborate with Marketing VP on design of new models; including acting as liaison with other homebuilding departments and outside vendors to ensure timely completion of model parks and interior merchandising
• Attend and assist in all marketing related functions including model grand openings, various internal and external events, future community site visits, company functions, etc., as directed by the Marketing VP
• Responsible for the integration of marketing communications efforts for newly developed community offerings into social media; determine opportunities to improve use of new and existing social media channels to develop followers, facilitate branding and drive new business
• Responsible for the development and programming of all social media monthly postings for assigned entities.
• Continually assess our social media customer experience to ensure that it meets the needs of our target consumers and communicates in the voice of each assigned entities brand
• Develop customer management strategies to engage, service and deepen customer relationships on our social platforms
• PR content development; identify news and other story angles, write engaging topics for editorial calendars and other social media efforts
• Develop customer management strategies to engage, service and deepen customer relationships on our social platforms
• Determine metrics of success and assess effectiveness of social marketing initiatives and investments; influence investment decision makers with formal recommendations and informal networking
• Maintain comprehensive, accurate media lists, editorial calendars, and speaking opportunity lists
• Handle daily media monitoring and produces regular reports on media coverage and social media activity
• Collaborate with department and entity managers and others to respond to social media questions and comments
• Order collateral materials including business cards for assigned entities
• Log Marketing Request Forms for new and recurring job requests into Function Point for all entity related requests
• Distribute flyers to appropriate entities as needed
• Maintain printing files, vendor files and miscellaneous files for assigned entities
• Assist in preparation of signs and closure notices in-house for assigned entities if needed, including holidays.
• Assist World News Editor in creation of entity ads for in-house newspaper
• Archive assigned entity jobs regularly
• Willingness to assume new responsibilities and embrace opportunities as they may arise
• Responsible for meeting deadlines for timely delivery of jobs.
• Inform management team of any changes, potential problems or outstanding issues of concern.
• Collaborate with team members within the department and companywide.
• Represent the company professionally in a variety of environments
• Meet deadlines and prioritize duties in a fast-paced environment
• Maintain professional appearance and demeanor
• In addition the Marketing Account Executive may be required to cross train for position(s) within the sales/marketing organizational structure.
• Perform all other duties as assigned.

Qualifications (Education, Experience, Technical Skills)

Education and Experience:

• High School Diploma or equivalent required. Business and/or marketing related experience a plus. Associates Degree in marketing a plus.
• Minimum 2 years working in a fast-paced marketing department or creative agency.

Skills and Knowledge:

• Must be able to read, write and understand English and have superior written, verbal and interpersonal communication skills with a solid ability to write compelling and persuasive copy
• Bilingual (Spanish) preferred but not required
• Computer literate including Microsoft Office products such as Outlook, Word, Excel, PowerPoint, Access and Adobe Creative Suite
• Graphic design background or experience with Adobe Illustrator and Photoshop considered a plus
• Possess an ability to multi-task
• Highly detail oriented
• Creative and innovative thinker
• Passionate about what they do
• Team player with a high level of commitment to the customer and the company

Personal Attributes:

• Creative and innovative thinker
• Strong interpersonal skills
• Honesty and integrity
• Self-starter
• Inquisitive, detail-oriented
• Team player
• Continual learner, open to change

Qualifications

Colen Built Development provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Colen Built Development will provide reasonable accommodations for qualified individuals with disabilities. Drug free work place.