AVP, Marketing - JCPenney

Job Description:

Role Summary/Purpose:

Reporting to the JCPenney Lifecycle Manager, this visible role will lead marketing efforts to increase active accounts and drive spend and trips using JCPenney credit cards. Key to the continued turnaround

and growth of the JCPenney portfolio, this position will work directly with the JCPenney client, the Synchrony client team, and across the Synchrony enterprise to determine the most effective ways to influence cardmember shopping and servicing behavior.

We’re proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our available office spaces. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities:

• Execute the marketing plan to drive JCPenney credit card purchase volume and optimize cardholder engagement for the JCPenney credit card portfolio.

• Develop and maintain key relationships with JCPenney partners as a point of contact for marketing programs and creative assets.

• Prepare the strategy, creative and messaging for various Lifecycle campaigns, working with multiple support teams and platforms to ensure accurate, compliant and timely execution.

• Partner with cross-functional teams to promote and drive growth both inside and outside of JCPenney with the co-branded JCPenney Mastercard.

• Support new product launches and associated customer lifecycle marketing efforts for initiatives like Pay Later.

• Evaluate and understand the full customer journey, and pursue cost-effective marketing initiatives and campaigns that will help drive activation, trips, spend and engagement.

• Work with subject matter experts to estimate size, develop business requirements, and schedule projects that create or enhance the customer journey.

• Integrate product, servicing and other engagement opportunities into our Marketing efforts to improve the cardholder experience and drive loyalty.

• Analyze and present campaign results, and continually modify strategy based on findings to ensure effectiveness of our efforts while adhering to campaign budget.

• Provide Marketing support and leadership for key client and business initiatives, such as Upgrades, Reissues and Rebrandings.

• Perform other duties and/or special projects as assigned.

Qualifications/Requirements:

• Bachelor's degree, or, in lieu of a degree, a high school diploma/GED and 8 years of professional work experience in the financial services field to include:

• 4 years of marketing experience preferably in the credit card, co-brand credit card or retail / financial services industries

• Ability to travel (~10%)

Desired Characteristics:

• Outstanding communications, relationship building, influencing, resilience and collaboration skills

• Experience working directly with a client partner

• Strong problem solving skills with a demonstrated ability to evaluate situations using multiple sources of information

• Proven ability to manage many tasks – Marketing, administrative, or other – each day, prioritizing and communicating appropriately

• Experience in writing business requirements to ensure proper program design and organizational support

• Strong Budgeting Skills

• Strong work ethic – willingness to work collaboratively with a team, and have some fun while doing it

• Familiarity with Workfront and Synchrony campaign execution processes.

• 4 years of direct-to-consumer marketing experience, ideally in credit marketing

Grade/Level: 11

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks , with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

Job Family Group: