SEM Manager

RESPONSIBILITIES

• Manage the Online Metals paid ppc campaigns, managing budgets to drive traffic and ROAS goals as required.
• Manage campaigns for growth: ability to create effective ad copy, bid strategies and apply fast tactical changes across campaigns.
• Manage implementation of product promotions using the product feed and account level campaigns in the Google and Bing platforms.
• Continually expand keyword reach and optimization on consistent, measurable cadence.
• Partner with SEO to expand and optimize the keyword search landscape, sharing data insights from each channel to improve both paid and organic search.
• Effectively manage and report weekly on paid ad performance and expenses by tracking and estimating monthly cost, achievable revenue trajectories and ROAS by campaign type.
• Establish and report out on KPIs for the managed channels that include brand competitors, non-brand competitors and exact and broad keyword competition.
• Discover, report and track to resolution trademark infringements, copywrite violations, etc.
• Analyze, compare and report on key competitors to identify trends and compile insights.
• Analyze and report MTD, MOM and YOY campaign performance to surface valuable insights to develop and execute a/b tests and new tactical approaches.
• Work collaboratively across teams to contribute to the success of paid ad to landing page experience for each phase of the customer journey.

QUALIFICATIONS & SKILLS

• 3 Years of experience in strategy, planning and execution of Paid Search and Paid Social campaigns.
• Demonstrated success in paid ad strategy, execution and reporting using Google and Bing platforms.
• Understanding of product feeds, filtering structures to configure Google Merchant Center and Bing merchant center.
• Proven record of successful deployment of Paid Search and Paid Social campaigns from start to finish and review stages.
• Experience working with Google and Bing ad representatives and synthesizing their industry reports to apply to business ppc tactics.
• Excellence in digital communications including web, email, social media, mobile – and more.
• Proficiency in MS Office suite.
• Experience working with web development and design teams.
• Outstanding written and verbal communication skills.
• Understanding and/or willingness to engage with the raw materials industry.