Job Posting for Account Based Marketing Specialist at OPLOG

Who Are We?

Turbocharging e-commerce across Europe, OPLOG is the wizard behind the curtain, making fulfilment a breeze for brands with a global swagger.

Armed with breakthrough robotics tech and international networks that defy boundaries, we're one of the world’s fastest-growing tech sensations recognised by Deloitte and working with giants like SONY and Tupperware. Our mission? Fulfilment domination! We're on a quest to be the industry's #1 Fulfilment Tech Titans, creating a future-proof universe where brands thrive, focusing on products, not delivery drama.

Ready to join the revolution? OPLOG is your ticket to tech-infused greatness.

Role Overview

After achieving strong success in Turkey, OPLOG are now expanding into Europe and the US, and looking to hire someone who can take the lead in growing their enterprise accounts. You will need to be a results-oriented, motivated demand generation marketer who understands that B2B marketing needs a new approach, and are motivated by the opportunity of creating an Account Based Marketing (ABM) playbook that will set new standards in demand generation.

Sitting within the growth team, you will play a pivotal role in designing and delivering 1:1 and 1:few strategic ABM programs campaigns to generate new sales opportunities and accelerate existing pipeline opportunities globally.

You will have an interest and understanding of ABM, underpinned by a good knowledge of general marketing practices, including planning, messaging development, creative execution and ROI tracking. You will be used to working collaboratively with SDRs and sales teams and be proactive in testing new ideas and finding ways to improve campaign performance.

This is a phenomenal opportunity for a high-energy, motivated, and organised team member who wants to be at the forefront of some of the newest approaches and hottest technologies in B2B marketing today.

What You Will Do:

· Create a deep understanding of target personas - their challenges, motivations, drivers of change – and how to engage them.

· Partner closely with SDRs and sales teams in planning and delivering ABM programs and ensure strong marketing and sales alignment at all stages.

· Deliver account research and analysis to select, segment and prioritise the right target accounts.

· Develop and deploy multi-channel ABM campaigns, including message and proposition development and identifying the right mix of channels to use.

· Use hight intent buying signals and technologies to identify engagement and prioritise SDR outreach efforts.

· Report on the overall effectiveness of ABM programs and performance against KPIs.

· Participate in the evaluation of new ABM technologies and data sources.

Who You Are:

· Minimum of 3-5 years of demand generation experience

· Experienced in creating and using Ideal Customer Profiles and target account lists.

· Highly organised and efficient, with the ability to develop and execute against an evolving plan.

· Team player who is able to work both collaboratively and autonomously.

· Experienced in managing and prioritising multiple projects simultaneously.

· Demonstrated ability in working cross-functionally with sales and marketing to achieve results.

· Proven ability to think strategically, with strong attention to detail in execution.

· Experienced in using marketing automation software and CRM & Sales software (Hubspot preferred)

· Experienced using LinkedIn and Sales Navigator to target individuals and build relationships.

· Bilingual English and Turkish would be a strong advantage.

Personal Attributes:

· Highly numerate - this is a commercial role; you must be comfortable in a spreadsheet and showing pipeline contribution.

· Team motivator - you’re the cheerleader of collaborative working at OPLOG. You understand intrinsic motivators and how to work together as a team.

· Standard setter - you continually raise the bar and show what great ABM looks like. You have a passion for it and are keen to learn best practice from other and then apply it at OPLOG.

· Goal chaser - as a growth business, you’re hungry to set and then break through targets. You thrive in this type of environment.

· Bias for action - you don’t want to sit around and wait, you are happy to test your ideas early. When it doesn’t work you always look for the valuable lesson.

· Polished communicator - You can command a crowd on a video call, telephone call, or email.

· Proven marketing experience from either an E-commerce, Logistics, Supply Chain or SaaS Software industry

What's It Like to Work Here:

You will have an opportunity to work in an environment where Sales and marketing are central to what we do. The services and products we build are breaking new ground, and we focus on providing the best environment to allow you to do what you do. Our distributed team is spread across multiple continents. We promote an open, diverse environment, encourage contributions and invest in our staff. Our team is talented, capable and inclusive. We know great things can only be done with great teams, and we look forward to continuing this direction.

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Account Based Marketing Specialist

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