Marketing Director

Description

Position Summary: In alignment with regulations, policies & procedures, the Marketing Director is responsible for driving the census and maintaining a pipeline for generating maximum revenue from occupancy of the assigned community as well as establishing the OPS brand in the local market. This includes but is not limited to - Developing, pre-qualifying & tracking leads through CMS, implementing an impactful marketing mix for affordable assisted living, developing & monitoring referral relationships for maximum effectiveness, and spearheading the move-in process for timeliness & quality customer service experience in the process.

Leadership in Alignment with Values

• Models strong belief in vision and core values with clear communication focused on core values
• Encourages active participation in problem-solving with the team through listening, learning, and contributing to providing quality care in alignment with regulations, policies, and procedures
• Leads the team in Doing the Right Thing and executing good judgment in the best interest of customers and OPS Living.
• With Executive Director & Director of Business Development & Marketing, sets & communicates census goals and implements strategies to attain in the marketplace
• Supervises activity and monitors the productivity of the Eligibility Coordinator
• Drives resident and team engagement for quality outcomes and decreased turnover/move-out
• Effectively resolves customer concerns through consistent problem resolution in alignment with policy
• Participates in daily stand up meetings, weekly department head meetings, weekly sales team pipeline progress meetings, monthly team member meetings, monthly community education/events, and others as needed/requested
• Models leadership and promotes work safe environment through Worker's compensation policies including PPE, fire extinguishers, and SDS.
• Practices Open Door policy & provides frequent communication with team, residents, and community
• Active participation in local business groups/associations
• Creates an environment of belonging for team members, residents, and families
• Daily walk-through of community to note any issues of grounds, process, team, and overall presentation for following though

Community Relations

• Meets census goals to generate revenue for daily operations
• Serves as a market expert on competitors and resources in market
• Understand local market & business cycles to overcome obstacles
• Conducts effective community tours for prospects, families, visitors, and guests
• Ability to think strategically and adapt to the needs of the business demands
• Work in tandem with Executive Director with support of Director of Business Development & Marketing to establish brand & marketing strategy for advertisement spending in the local area to generate quality leads
• Responsible for managing the sales cycle from generating & pre-qualifying leads to supporting EC with resident documentation in CMS
• Communicates sales activity updates (tours, move-ins, move-outs) daily with the community team
• Partners with Eligibility Coordinator and Director of Health to appropriately schedule assessments & prepare compliance requirements on residents for move-in and level of care
• Follows up timely on issues identified by potential residents, regulatory agencies, and Home Office visits
• Develop referral sources and build community relationships and recognition of the OPS Living brand
• Serve as a market educator on senior living service options and affordable senior living qualification requirements
• Plans and coordinates special marketing events, with the Executive Director's approval
• Generates accurate sales and marketing reports to Executive Director for operational oversight
• Provides input into marketing budget for community and is responsible for managing department budget
• Trains and engages community team in sales/marketing protocol for the quality presentation of community
• Models flexibility and professional conduct in adjusting priorities to meet business demands
• Reviews weekly move-in/move-outs and implements follow up plan for improvements & forecasting to meet goals
• Processes and submits expenses monthly as well as budget data
• Meets occupancy expectations
• Maintain proactive communication with prospects, families/responsible parties, and community team via various forms of communication
• Ensure systems are implemented for compliant move-in and payment before handing them off to the Director of Health and Business Office Manager
• Manages monthly family/educational/community events in conjunction with Executive Director
• Available to residents, team members, and families as needed
• Other duties as assigned

Qualifications

Experience & Qualifications:

• College degree preferred
• Prior services sales experience with a record of closing sales & consistent performance
• Enthusiasm for life and adding value to the lives of others
• Persistence & motivation to achieve the end goal while navigating obstacles with finesse
• Great communication skills to interact with various customers in presentations, conversations, and writing.
• Experience with government payor programs highly desirable (Medicaid)
• Previous leadership experience focusing on quality customer service
• Resilience in finding a way of making a way through creative thinking and approach
• Ability to work collaboratively and influence others on a team
• Proven ability to juggle multiple priorities with success and find joy
• Ability to meet deadlines with a professional demeanor
• Ability to establish confidence and trust
• Desire to act like an owner in day to day decision making and problem-solving as well as accountability
• Demonstrated proficiency with computer programs such as Microsoft Office and the ability to learn OPS specific software
• As required, OPS team members who drive OPS vehicles must review and sign the Driver's job description and be able to perform essential functions for safety.
• Ability to work weekends, evenings, and flexible hours to ensure quality customer experience during prime service delivery days and times.