Social Media Associate

Social Media Associate
We are an online retailer selling to the education, government, military and health care industries. All of our manufacturing is done at our Shrewsbury, MA location. Come join our fast-moving and faster-growing company now.

If you can commit to, and live with the following principles, then you are the type of person who will be successful and help our company thrive. If you feel that this level of engagement is not right for you, or that you're not willing or able to participate with us at this level, we are not a good fit for you.

Our expectation is that you will take the steps necessary to do what you say you are going to do and be accountable for your actions. In other words, live "Above the Line"

We understand not every person is ready for this level of performance, and we appreciate the honesty of those who decide this is not the right place for them. On the other hand, you would make an ideal candidate to join our company if you are willing to commit to the following "Above the Line" principles:

- Accountability: See it, Own it, Solve it, Do it

- Become part of the solution

- Respect for others feelings

- Act now!

- Ask the question: "What else can I do?"

- Ask the questions: "What coaching do you have for me?" and "What can I do better?"

- Personal ownership and pride

- Reject average

- Show others that you care

Responsibilities:

• Oversee social media channels (Facebook, Linkedin, Instagram, Youtube) publishing relevant news and content to maximize engagement / ROI

• Create and publish content shared across social media channels as well as blog outlets.

• Oversee performance reports for social activities to track engagement and ROI

• Prepare social and blog related collateral that can be repurposed for email marketing campaigns

• Assist in the development of instructional videos and other marketing collateral

• Stay current with social media trends and research new tools for platform management

• Assist with digital marketing, advertising, press releases, and other initiatives as needed

• Remain current on product assortment and related promotions

• Lead small projects in collaboration with Director

• Keep staff, departments and external parties informed of outbound marketing activities

• Provide updates on project details and changes in a timely manner

• Recommend alternative courses of action and implement changes when necessary

• Project Management

Requirements:

• Bachelor’s Degree preferred

• At least 1-3 years experience in the social media agency space

• Experience with Adobe Creative Suite

• Experience in planning and executing marketing programs across the digital ecosystem

• Be detail-oriented, organized and have very strong written, oral and grammatical skills

• Be a team player, flexible with change and comfortable working on-the-fly

• Competency in media math, terminology, and social media platform requirements, policies, etc.

• Goal and detail-oriented, highly energetic and assertive for fast paced environment

• Must have good interpersonal and communication skills, both written and verbal

• Intermediate knowledge of Microsoft Office or Google Workspace

• HTML and CSS experience a plus

• Experience with social network management software (like Sprout Social or HootSuite) and project management software (like ClickUp) a big plus

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

COVID-19 considerations:
OptiMA complies with all Covid-19 regulations. Building and work areas are cleaned regulary.

Application Question(s):

• Have you had any college internship experiences posting to social channels like Facebook, Twitter or Instagram?
• Please provide examples of your work, ie - porfolio, website, pet project, social posts, etc.

Education:

• Associate (Required)

Experience:

• Adobe Illustrator or Photoshop: 1 year (Required)

Work Location: One location