What are the responsibilities and job description for the Marketing Associate - Social Media position at Outside Van?
Job Title: Marketing Associate - Social Media
Reports to: Creative Director
Department: Marketing
General Position Summary
The Social Media Coordinator is responsible for managing all phases of the brand’s social media workflow. They are ambitious, result-oriented, have a pulse on the social landscape, can think outside the box, and define how the Outside Van brand appears on all platforms. This role will continuously evolve with the Marketing Department as strategies may change. To ensure that desired results are obtained, the Social Media Coordinator will communicate effectively with the Marketing & Creative Director regarding expectations to meet standards and deadlines of projects
Essential Functions & Major Responsibilities
· Responsible for Social Media scheduling, project concepting, calendar management, copywriting, and publishing in coordination with the Marketing & Creative Director.
· Build and develop an engaged audience through a social presence that stands out among the immense industry competition.
· Collaborate with the marketing team to create and strategically manage a social media calendar.
· Engage with followers and other brands on all social channels, including answering customer questions in comments and messages.
· Provide bi-weekly analysis and updates to the Marketing & Creative Director.
· Develop and monitor brand relationships and partnerships.
· Use social media marketing tools such as Tailwinds, Later, and other beneficial software.
· Professional organization of assets on the Marketing server.
Qualifications (Education & Experience)
· Result-oriented, self-starter, who can concept, manage, and execute projects from start to finish. - Strong copywriting, copy editing, SEO, & blog writing skills.
· Understanding all aspects of social media including channels, platforms, content, analytics, tools, and creative.
· Hands-on experience building and managing communities on a variety of social media platforms.
· Tuned in to cultural trends and current events in the van life, travel, and extreme sports categories.
· Ability to think quickly, multi-task, prioritize, and work under pressure.
· Flexible and willing to travel for events, photoshoots, and work the occasional weekend.
· Management experience is a plus.
· Ability to work in both a team environment and independently
· Excellent organizational and communication skills
· Ability to multitask, prioritize and meet deadlines
· Problem solving, systems and method improvements skills
· Bachelor’s degree in marketing, communication, or a related field-Preferred.
Job Type: Full-time
Pay: $46,142.13 - $58,590.52 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
- Weekends as needed
Supplemental pay types:
- Bonus pay
Ability to commute/relocate:
- Portland, OR 97230: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 1 year (Preferred)
Work Location: In person
Salary : $46,142 - $58,591