Sr Digital Marketing Manager

Description

• Oversee the continuous improvement of our digital strategy, website design, content and functionality to provide optimal engagement and lead conversion. This includes site accessibility, content updates, and SEO management.
• Use web, digital marketing, and social media analytics tools to monitor digital traffic and performance.
• Measure and report on the performance of all digital properties and campaigns and assess against goals (ROI and KPIs).
• Coordinate and collaborate with the greater Marketing team to plan, execute, align, and implement campaigns.
• Identify critical conversion points and drop-off points and optimize user funnels.

• As needed, manage RFPs and vendor selection process for projects from initial ideation to execution.
• Collaborate with a cross-functional team of internal stakeholders on system enhancements, integrations, and upgrades.

• Develop and implement a comprehensive digital marketing strategy for all of PAC Worldwide's websites.

• Proven track record of leading Digital Marketing Teams in achieving long-term and short-term goals.
• Strong analytical, critical thinking, troubleshooting, and problem-solving skills, and high accuracy and attention to detail.
• Ability to balance a full workload while working independently, knowing when to reach out to the appropriate resources when needed.
• Exceptional interpersonal skills, including working collaboratively and establishing strong working relationships with key colleagues, senior leadership and executive team, and various departments.
• Proactive problem solver with solid instincts for when to escalate issues.
• Understanding of how to link communications activities to business strategy and goals.
• Demonstrated experience in implementing successful website strategy and SEO optimization.
• Ability to identify long-term trends in data.

• Bachelor's degree in communications, marketing, social media, or similar or relevant experience.
• 5 years of digital marketing experience, including supervisory experience.

• Ability to think strategically and tactically, and comfortable doing both kinds of work.
• Excellent oral and written communication skills.
• Up to date with the latest trends and best practices in digital marketing and measurements

• In-depth knowledge of social media platforms, best practices, and website analytics.
• Experience in GA4, MS Dynamics CRM, and Adobe Creative Suite, preferred.

• Expert-level proficiency with Microsoft Word, PowerPoint, and Excel