What are the responsibilities and job description for the Digital Marketing Analyst position at Parable Group?
Title: Digital Marketing Analyst
Status: Full-time position
Start Date: ASAP
Company Overview
The Parable Group is a data and marketing services organization that has served Christian brands, businesses, and ministries for 30 over years. One key division, our digital marketing agency, leverages Christian consumer purchase data and online tracking to connect clients to engaged faith-based consumers through customized campaigns.
Overview
As a Digital Marketing Analyst, you will be responsible for the proper measurement, reporting, analysis, and optimization of online campaigns (search/email/social media/display) for accounts. You will be expected to problem-solve and troubleshoot technical issues with campaigns, analyze data, make recommendations, and create custom reports for our clients. The ideal candidate enjoys the fast-paced and changing world of digital marketing, isn’t afraid to try new things, and works well in a collaborative team environment.
Responsibilities
- As the Digital Marketing Analyst, you’ll drive strategic discussions, lead reporting deliverables & help shape strategic/tactical decisions
- Work with our Senior Digital Analyst to ensure timely and accurate campaign deployment
- Oversee, build, and maintain pixel tracking strategies (usually via Google Tag Manager)
- Work with clients to place and test pixels on websites to confirm tracking is in place
- Identify data trends and oversee monthly campaign performance reports
- Utilize reporting tools to create reports and interpret data
- Analyze campaign performance vs. goals to share insights and recommendations
- Develop social, display, & search campaigns from structure, audience & keyword targeting, bidding, to optimization & reporting
What you bring to the team
- Data-driven critical thinker with high proficiency in Excel combined with strong analytical skills
- Assertive problem solver
- Highly organized and detail oriented
- Able to multi-task in a fast paced, deadline driven environment
- Experience in online advertising and tracking
Our ideal candidate will have the following skills
- Excel Pivot Tables
- Facebook Ads Manager & Events Manager
- Google Ads & Microsoft Advertising
- Google Tag Manager
- Google Analytics Universal Analytics/GA4
This full-time role is based out of The Parable Group’s San Luis Obispo office, with remote work available for the right candidate. We offer a great benefits package and company culture, including medical & dental benefits, 401K, paid vacation time off.
Learn more about The Parable Group at www.parablegroup.com
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Flexible spending account
- Health insurance
- Paid time off
- Parental leave
- Retirement plan
- Vision insurance
Schedule:
- 8 hour shift
Ability to commute/relocate:
- San Luis Obispo, CA 93401: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Digital Marketing: 1 year (Preferred)
- Analytical Skills: 1 year (Preferred)
Work Location: One location