Social Media Manager

Park Hospitality LLC (Lowboy, Bar Flores, Donna’s) & Alan Dean LLC (Wolf & Crane)
Location: Little Tokyo and Echo Park, Los Angeles, CA

We are a small, growing group of neighborhood bars and restaurants with a strong sense of community and hospitality. Our first venue, Wolf and Crane, is a Japanese whisky and cocktail bar in Little Tokyo that just celebrated its 10-year anniversary. On Sunset in the heart of Echo Park, we operate Bar Flores, a female-centered and latin inspired cocktail bar, Lowboy, a neighborhood bar with everything you could want, easy atmosphere, good drinks, and delicious smash burgers, and most recently, Donna’s, an East-coast inspired, Italian red-sauce joint that feels like a nightly dinner party. In all of our venues we strive to create comfortable spaces where our guests feel at home.

Scope of Work:
Strategic Planning:

• Consult with the Creative Director on all strategy and execution plans.
• Develop, implement and maintain marketing strategies, advertising and organic media campaigns, and tactics for all current and future brands.
• Conduct secondary research, analyze industry trends, and provide social media advising, including but not limited to which sites and services we should be using.
• Collaborate with internal staff, venue managers, and external partners for brand integration and for feedback.
• Collaborate with external brands on social media partnerships and IRL partnerships where appropriate.

Creative Services:

• Create visual, graphic and other content types.
• Develop creative concepts, themes, and messaging.
• Provide copywriting, editing, message development, proofreading, photo and video creation, graphic services as needed for organic content and advertising.
• Ideal candidate has strong photography and graphic design background - both preferable; candidates with one of the above should still apply.

Social Media Execution 

• Post daily/weekly content for all accounts. Engage with content as it circulates.
• Grow audiences, thoughtfully and strategically.
• Engage with users and stay relevant with industry trends.
• Execute social listening to identify trends and opportunities.
• Execute any partnerships.
• Execute advertising campaigns.

Analytics:

• Develop monthly performance reports.
• Provide analytics and progress summaries monthly.
• Inform management of notable and actionable insights.

Additional responsibilities:

• Weekly meetings with Creative Director.
• Monthly venue meetings.
• Attend all program launches and important on and offsite events for content.

To apply, please submit your resume, portfolio, and a brief cover letter. We look forward to welcoming a creative and passionate Social Media Manager to our Park Hospitality family!