Communications Manager

Paws With A Cause
Wayland, MI Full Time
POSTED ON 8/1/2023 CLOSED ON 8/22/2023

What are the responsibilities and job description for the Communications Manager position at Paws With A Cause?

Description

Paws With A Cause® is looking for a friendly, innovative individual to join our Advancement team! The right person will love working with people and love creating and implementing new ideas! PAWS' offers a great Benefits Package including medical, dental, vision; Employer paid Short-term Disability, and Voluntary Life Insurance; Long-Term Disability, a generous PTO (Paid Time Off) Package, 10 Paid Holidays upon starting, and more! This is a Salary Exempt position ranging from $55k-$61k/Annually. Base hours are Mon-Fri 8:00am-4:30p. Apply today!


About Paws With A Cause

Paws With A Cause® (PAWS) exists to create opportunities to live with dignity, companionship and confidence. We do our best work by embodying our core values: adaptability, dedication, innovation, and optimism. 

PAWS enhances the independence and quality of life for people with disabilities through custom-trained Assistance Dogs.

Position Summary

The Communications Manager is responsible for coordinating public relations and marking initiatives for PAWS® and executing a comprehensive multi-platform social media outreach program. This role will work with the Advancement Director to build PAWS’ identity and reputation locally and regionally through consistent brand, communications, and PR efforts to identify, cultivate, and engage prospective donors, volunteers, and community partners.

Essential Responsibilities

  1. Adhere to and emulate PAWS’ Core Values in all that you do; must conduct yourself as an ambassador of PAWS displaying a proper cultural fit within the organization
  2. Develop, implement, and evaluate a multi-platform comprehensive marketing, communications & PR strategy to enhance the PAWS image and to advance the mission through activities, publications, and media relations
  3. Maintain and cultivate relationships with target media and strategic organizational partnerships to expand awareness of PAWS and increase charitable giving 
  4. Respond to media requests as the primary PAWS representative
  5. Execute all aspects of the public relations program including press releases, media presentations, email marketing, social media, and strategic marketing events 
  6. Engage all constituencies by coordinating the social media strategy, creating content, and overseeing scheduling for all social media platforms 
  7. Manage the PAWS website and website consultant
  8. Stay abreast of current and evolving trends in public relations, marketing, and social media 
  9. Evaluate the public relations and social media programs and strategies, identifying opportunities for process improvement
  10. Manage the Combined Federal Campaign (CFC), United Way and other workplace giving campaigns, including required administration and coordinating presentations
  11. Develop and manage an annual calendar of strategic presentations and facility tours, including identifying and securing presentation opportunities with strategic partners, group tours and presentations of PAWS’ facilities
  12. Other duties as assigned

Non-Essential Responsibilities

  1. Collaborate with Human Resources and Programs departments to recruit new employees and volunteers 
  2. Support team members with events, mailings, and other ad hoc requests

Supervision Received

  • General Direction: Work from company policies and general objectives. Rarely refer to superior, only for clarification and interpretation of company policy. 

Supervisory Responsibilities

  • Advanced supervision: Determines work assignments, priorities, and procedures for direct reports; ensuring quality and quantity of work. Holds decision making authority for employee life-cycle activities including hiring, training, promotions, compensation, performance management, coaching and terminations.


Requirements

Education & Experience

  1. Bachelor’s degree in Public Relations or related field; or equivalent combination of education and experience
  2. 2 or more years of experience in public relations and/or marketing
  3. 1 or more years of experience in social media management
  4. Experience with TV and radio interviews (preferred)

Other Knowledge, Skills & Abilities

  1. Mastery of major social media platforms including Facebook, LinkedIn, and Instagram.
  2. Proven ability to work independently and as a self-starter. 
  3. Must be a highly energetic professional with a proven track record of working with diverse audiences and building donor relationships. 
  4. Demonstrate strong planning skills, including the ability to anticipate tasks, set priorities, meet deadlines and function smoothly under strict deadlines and shifting priorities.
  5. Ability and willingness to work assigned office hours, as well as weeknight or weekend activities to implement and support PAWS events.

Core competencies

  1. Teamwork: Effectively interacts with people by being able to share and receive information that supports team goals.
  2. Innovation: Ability to go beyond the conventional, try unique solutions, and encourage new ideas from employees and co-workers.
  3. Problem-solving: Ability to recognize effective courses of action to handle problems, gather and organize information, identify cause and effect relationships, and apply contingency plans to solve those problems.
  4. Communication: Ability to effectively receive and express ideas, both written and verbal; using clear and concise vocabulary and active listening skills.
  5. Emotional Intelligence: Ability to identify with or be sensitive to the feelings and experiences of others.
  6. Customer Service: A desire to serve others by focusing efforts on listening and responding effectively to questions, providing services, and evaluating customer satisfaction.

Physical Requirements

Average Daily Physical Requirements:

  • Work in stationary position - More than 5 hours
  • Move about work area - Less than 2 hours
  • Use hands or fingers to feel - More than 5 hours
  • Reach with hands and arms - More than 5 hours
  • Ascend/Descend (stairs/ladder/etc.) - Less than 2 hours
  • Bend, stoop, kneel, crouch, or crawl, Less than 2 hours
  • Communicate with various parties - More than 5 hours
  • Detect flavors or smells - None
  • Move containers up to 20 pounds - Less than 2 hours
  • Visual acuity - More than 5 hours
  • Read and understand written word - More than 5 hours
  • Drive/Travel - None
  • Operate computer and general office machines - More than 5 hours
  • Operate machines or material handling equipment - None

Environmental Conditions:

  • Office Environment: No exposure to extreme heat, cold, noise, chemicals, or hazardous equipment - More than 5 hours
  • Manufacturing Environment: Exposure to dust, oil, various chemicals, solvents, or fumes. - None
  • Medical Environment: Exposure to body fluids, radiation, medical equipment, solvents, or chemicals. - None
  • Noise: Exposure to constant or intermittent extreme sounds. - Less than 2 hours
  • Temperature: Exposure to extreme heat or cold either indoors or outside. - None


This job description does not list all duties of the job. Employees may be asked by management to perform other duties as needed. The Company reserves the right to revise this job description at any time. This job description is not a contract for employment and does not infringe upon the Company’s at will employment status.


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