Employer Brand Program Manager

Partners with the talent acquisition department to translate marketing information into strong and effective messaging for the purposes of acquiring talent and becoming an employer of choice.Designs and implements a strategic candidate communications program that enhances the candidate experience; ensures consistency of message, tone, and style. Delivers key messages and demonstrates measurable effectiveness of the program. Serves as key leader of external candidate communications, creates brand positioning and reputation management.

• Researches industry trends to plan, produce, and analyze the written content created to develop strategic and effective marketing communications. Provides product expertise and high-impact copy for all media types, including print and digital. Works with a theme or concept and develops copy that will drive, achieve and/or exceed business goals.
• Expand the company's online presence on different employment sites, developing creative ways to draw prospective employees to the company website and identifying new recruitment opportunities through social media.
• Set up and manage online marketing program to promote job openings and career opportunities at Paychex.
• Partners closely with the marketing department and the HR internal communications teams to be a brand steward to ensure consistency in brand voice, tone, and messaging/story across multiple initiatives and programs.
• Plans, establishes and oversees the company's social media presence on Twitter, Facebook, LinkedIn, and other related employment and branding websites.
• Writes, edits, proofreads, approves, and publishes recruiting content, ensures all Paychex content and marketing copy meets established brand and grammatical standards. Plan and oversee the production of all printed recruiting materials.
• Identifies and monitors key metrics to evaluate the effectiveness of employment branding efforts, social media and other talent attraction initiatives; regularly reports findings and recommendations to leadership.

• Bachelor's Degree in HR, Marketing, Advertising, or related fields - Required
• 5 years of experience in Recruiting, emarketing or social promotions.
• Proficient in English written and verbal communication skills.
• Demonstrates project management skills.
• Effective interpersonal skills.

Salary : $0