Director, Growth Marketing - TrainingPeaks

Are you ready to work on a product impacting millions of people? At TrainingPeaks our user base of athletes and coaches is growing rapidly. To meet their demands TrainingPeaks needs innovators, collaborators, and excellent engineers like you. Together we’re building the world’s best training platform. Join TrainingPeaks today.

You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music.

We would love to have you join our ever-growing team! All applicants will receive equal consideration for employment regardless of gender, race, national origin, age, sexual orientation, gender identity, physical disability, religion, or length of time spent unemployed.

General Summary

We are seeking an experienced Director to lead our Growth Marketing team and drive the development and execution of strategic growth initiatives. The Director, Growth Marketing will play a critical role in accelerating user acquisition, lifecycle engagement, customer conversion and retention through data-driven performance marketing strategies and campaigns. This role requires a strong blend of leadership, strategic thinking, and hands-on execution in a fast-paced and dynamic environment. You have a deep understanding of digital marketing best practices, data analytics, and a proven track record of driving measurable results through growth experimentation and iterative testing.

You will lead a cross-functional team of grown marketers, work in close collaboration with marketing leadership, product, and data teams and report to the VP, Marketing.

Core Functions 

• Develop and execute comprehensive growth marketing strategies to achieve growth objectives, including new user acquisition, lifecycle activation, retention, and revenue growth.
• Utilize data-driven insights to identify growth opportunities and optimize marketing campaigns across various channels, including paid advertising, website optimization and SEO, email, in-app messaging, push notifications, etc.
• Develop and implement growth marketing frameworks, processes, and best practices to optimize campaign performance and results.
• Conduct customer research and analysis to identify key insights and customer preferences, to improve growth strategies and tactics.
• Define and track KPIs to measure the success and effectiveness of growth marketing initiatives, and provide regular reporting and analysis to senior leadership.
• Collaborate cross-functionally with product, data, and engineering teams to develop and launch growth campaigns and initiatives that align with business objectives.
• Provide guidance, support, and development opportunities to drive team performance and professional growth.
• Manage and optimize growth marketing budget allocation to maximize ROI and achieve business goals.
• Stay ahead of industry trends and emerging strategies in digital marketing, and continuously innovate and iterate on marketing strategies.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

Required Qualifications:

• 10 years of marketing leadership experience in a SaaS environment, with a focus on growth marketing and user acquisition.
• Experience in all areas of growth marketing, with deep expertise in multi-channel demand gen, lifecycle, and conversion optimization.
• Proven track record of driving significant growth and achieving KPIs and business objectives.
• Expertise in developing and implementing growth marketing frameworks, processes, and best practices.
• Strong analytical skills and proficiency in data analysis and testing tools such as Google Analytics, Sigma, Hotjar, and Eppo.
• Excellent leadership and communication skills, with the ability to effectively manage and inspire your team and peers.
• Strategic thinker with a results-oriented mindset and the ability to prioritize and execute multiple initiatives simultaneously.
• Excellent communication and collaboration skills, with the ability to effectively partner with cross-functional teams and senior leadership.
• Creative thinker with a passion for innovation and staying ahead of industry trends.

Degrees are not required, and we value all forms of continued education including traditional four-year degrees, post-graduate degrees, associate degrees, bootcamps, online training, professional certifications, self-teaching, and more.

Don’t meet every single requirement? Don’t worry. We still want to hear from you and encourage you to apply.

Compensation

Peaksware/TrainingPeaks is committed to fair and equitable compensation practices. The salary range for this role is $91,151 - $151,919. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications.

This role is eligible for variable compensation, including bonus.

Benefits and Perks

Health

• 100% company-paid Medical for employees with buy-up options
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Dependent Care Flexible Spending Account
• Paid Parental Leave
• Teladoc
• Employee Assistance Program (EAP)
• Additional coverage options such as accident and critical illness insurance and hospital indemnity

Disability and Life

• Company-paid Short Term Disability
• Company-paid Long Term Disability
• Company-paid Basic Life Insurance and AD&D
• Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child

Additional

• 401(K)
• 401(K) Matching
• Pet Insurance
• 9 paid holidays annually and unlimited Flexible Time Off (FTO)
• Free TrainingPeaks, TrainHeroic, MakeMusic accounts, and Alfred Music product
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility
• Employee only access to on-site locker rooms and showers
• Employee only access to secure, indoor bike storage
• Access to our onsite Music Studio
• An assortment of “grab’n go” fruit and snacks as well as on tap cold brew, kombucha, and beer.
• Beautiful onsite cafe that includes indoor and outdoor seating and lounge areas.
• Access to e-bikes available exclusively to Peaksware employees
• Significant investment in resources for employee growth and development
• Corporate discounts on select gym memberships and top brand gear
• Flexible work schedule in a culture of trust

Please contact careers@peaksware.com if you require a reasonable accommodation to review our website or to apply online.

Work Environment

This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.

All employees must comply with all safety policies, practices and procedures. Report all unsafe activities to your manager and/or Human Resources.

Physical Demands

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

To view the Peaksware Privacy Policy, click here. By submitting an application, you acknowledge and agree to the Peaksware Privacy Policy.