Director Paid Marketing

Director, Digital Marketing

Description

We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always reexamining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology—and each other to surpass these boundaries—we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Pearson’s Virtual Schools group provides high-quality, highly accountable online education solutions to schools, school districts and students in grades K-12. Recognized for its outstanding curriculum, high-quality teachers and leadership, Pearson Virtual Schools is committed to expanding quality education through technology, and helping students achieve both academic and personal success.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Position Summary

The Director, Paid Media will report to the Senior Director, Paid Media and will be responsible for working with Marketing Leadership to define and execute a paid marketing strategy that leads to increased engagement and enrollments for Pearson Virtual Schools. This person will manage a team of direct reports and agency partners to ensure we’re hitting our key business goals through expert utilization of full funnel marketing strategies that includes understanding of a cohesive user experience from awareness tactics to lead nurture and customer retention.

We’re looking for someone who has experience managing a multi-channel strategy and proven experience driving success across different product lines and geographical areas. The person in this position must be highly driven, analytical, detail-oriented, well-organized and a paid marketing expert in video, audio, paid search, paid social/display channels and building personalized digital experiences.

Primary Responsibilities

• Oversee execution of paid marketing and budget strategy across all media channels and funnel stages in various geographies for all lines of business at Pearson Virtual Schools, and work with analytics to demonstrate ROI.
• Develop a deep understanding of customer base and stages of decision points across their enrollment journey and implement marketing experiences that will lead to next best action, and partner closely with cross-functional stakeholders to ensure a coherent and seamless experience across various touchpoints.
• Champion ‘Best in Class’ mindset and lead team in development of highly effective media plans, actively monitor and adjust execution to accommodate specific geographic needs. Provide leadership with regular insights on plan performance with recommendation to meet/exceed goals.
• Research, recommend and implement new marketing channels or methodologies to accurately target audience with right message, on right platform.
• Mentor and manage a small, nimble team of digital marketers and agency partners to ensure they meet/exceed strategic and executional expectations as well as provide best in class service.
• Other duties as assigned.

Requirements

• Bachelor’s degree required.
• Minimum 10 years paid media strategy and execution and 5 years directly managing and mentoring a team. Agency experience is a plus.
• Ability to autonomously make key operational and/or functional area decisions and ensure successful execution in a timely manner.
• Ability to influence within and across divisions, experience partnering with cross-functional teams and or agency partners.
• Extensive experience with improving customer experience and audience segmentation through digital targeting and messaging tactics.
• Excellent written and oral communication skills, with exceptional attention to detail.
• Strong commitment to timelines, accuracy, and professionalism.
• Team leader, team player and positive attitude in a results-driven environment.
• Extensive knowledge of online and offline marketing landscape and trends.
• Data-driven approach and strong analytical skills.
• Ability to work in a fast-paced, changing environment with all levels of management.

Competencies

• Intellectually curious and collaborative in nature
• High ability to adapt with change and approach problem solving with creativity and openness
• Learns quickly when facing new problems, open to change and improvement, enjoys challenges and finding solutions
• Comfortable presenting to a variety of audiences: gains positive attention and changes tactics that aren't working
• Enjoys working hard, full of energy for new challenges, seizes opportunity
• Fosters brainstorming and coming up with new and unique ideas, adding value to discussions
• Nurture’s team relationships by finding common ground for the good of all
• Ability to Influence others when discussing complex ideas and commits an internal audience into action by persuasive communication
• Natural Leader- actively contributes to the direction of an area and is accountable for results

The anticipated starting salary range for Colorado-based individuals expressing interest in this position is $130,000-$165,000. This position is eligible to participate in an annual incentive program. Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/

Equal Employment Opportunity

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: Virtual Learning

Schedule: FULL\_TIME

Req ID: 7609