General Marketing Analyst

Summary :

At Pearson, we’re committed to a world that’s always learning and to our talented team that makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Location : US- Remote

Responsibilities :

The Marketing Communications Manager champions, protects, and elevates the Pearson VUE brand through the planning, development, and delivery of strategic marketing materials and projects. He/she has a proven ability to translate marketing strategies into compelling creative assets across various media types that meet stakeholder and client goals. Working closely with marketing team peers and leadership, he/she is dedicated to enhancing brand awareness, acquiring new clients, improving the customer experience, and generating both demand and revenue.

• Guide and maintain overall messaging strategy for consistent and compelling brand voice across a variety of marketing and communications assets such as websites, advertising, videos, social media, inbound campaigns, collateral, and more.
• Work closely with global marketing managers and cross-functional stakeholders to define project scope and desired outcomes.
• Create compelling content that aligns to business objectives, connects with targeted audiences (by global region and market sector), and builds positive brand awareness share.
• Collaborate with graphic designers on art direction of design/layout for wide variety of media, including print, video, and digital platforms, including website and social media.
• Oversee the internal and external production workflow of owned projects– from concept to deliverables – ensuring they are to plan and on deadline.
• Enable business development efforts by providing effective tools, materials, and presentations.
• Maintain marketing style guides and corporate marketing templates.
• Author urgent, informational client and candidate-facing communications.

Proven attributes and abilities

• Robust and well-rounded portfolio of agency-quality marketing materials spanning B2B and B2C audiences.
• Proven ability to synthesize and translate complex information into simple yet compelling assets to meet market and campaign objectives.
• Detail-oriented, flexible, comfortable multi-tasking across a diverse set of projects in a fast-paced environment, and capable of self-prioritizing workload and managing timelines to meet deadline
• Strong project management and organizational skills; confidence in leading complex projects.
• Collaborative, problem-solving relationship builder, familiar working with cross-functional teams – from creative, IT and production to product marketing and legal – fostering teamwork to produce effective, integrated promotional materials.
• Excellent communication skills, with the ability to articulate ideas and status updates clearly and in a timely manner with stakeholders across the organization.
• Strong values and a work ethic aligned with our core company values, and employee and client-first culture; serve as a role model.

Qualifications

Experience and qualifications

BA in marketing, communications/journalism, or other content marketing-related discipline.

Expert understanding of creative development, from drafting briefs to executing deliverables for various communication vehicles, including print, digital, video, etc.

Excellent analytical, written, and verbal communication skills with demonstrated creative, writing, and editing expertise.

Strong business judgment, interpersonal skills, and emotional intelligence.

As required by the Colorado Equal Pay Transparency Act, Pearson provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only, the range of starting pay for this role is $75,000 - $80,000. This position is eligible to participate in an annual incentive program, and information on benefits offered is here.https://pearsonbenefitsus.com/

Please submit a cover letter and resume when completing your application

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: Assessment & Qualifications

Schedule: FULL\_TIME

Req ID: 7788

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