Marketing Automation Manager, Higher Education

Are you excited by the idea of joining one of the most prestigious and trusted sources of higher education and life-long learning products? If so, consider joining our team as a Marketing Automation Manager (MAM) in Pearson Education’s Higher Ed Courseware (HECW) Marketing Organization.

The MAM plays a critical role in defining, enabling and measuring scalable best practices and processes for automated lifecycle campaigns for Pearson’s HECW Marketing Organization. The Marketing team supports the higher education sales, support and product teams by engaging higher education faculty, administrators and learners throughout their lifecycle, from awareness to adoption as well as the ongoing use of Pearson content and digital learning platforms.

This position will work directly with HECW Marketing Leadership to make valued contributions in support of Pearson’s mission of being the world’s leading digital education company for higher education and lifelong learning.

Reporting to the Director of Marketing Automation & Technology, the MAM’s responsibilities include working with cross-functional teams to define customer segments and lead the development of automation best practices. The ideal candidate is someone who has successful experience executing marketing automation initiatives in the past and is ready to lead the strategic marketing conversation. Moreover, he/she/they enjoy working with and sharing ideas with multiple teams in a fast-paced, highly-collaborative, results-oriented, inclusive environment.

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is as follows:

The minimum full-time salary range is between $115,000 - $125,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Position Description

• Work with the HECW Marketing Leadership to define, document, and maintain scalable processes that ensure best practices in marketing automation and email campaigns.
• Consult with campaign and project management teams to drive best practice with customer segmentation, email list creation, web forms, landing pages, progressive profiling and email personalization.
• Create automations around specific customer attributes derived from our Customer Data Platform (CDP) and Customer Relationship Management (CRM) systems.
• Create and execute email marketing initiatives in Salesforce Marketing Cloud to include dynamic content; segmentation, QA/testing, scheduling, deployment, and campaign analysis.
• Work with Marketing Analytics, Sales Operations and IT Teams to establish dashboards that measure the performance of automated campaigns.
• Analyze marketing automation and email campaign results vs. key metrics to develop insights and make recommendations on areas for optimization.
• Stays current with CRM and marketing technology software functions and features and works with IT team to evaluate new technologies and add-on applications to improve and optimize the performance and impact of campaigns.
• Educate marketers on marketing-related CRM and marketing technology software platform functions and processes.
• Promote a transparent, accessible, and inclusive culture where employees are encouraged to learn more about themselves and others.

Basic Qualifications

• 5 – 7 years of experience in digital marketing, marketing automation or email marketing with a keen understanding of marketing technology platforms.

Additional Qualifications and Skills

• Must be authorized to work in the U.S.
• Bachelor’s degree or equivalent work experience required.
• 5 Years of experience working with and developing automations, journeys, and triggered sends in a Marketing Automation platform (e.g. Marketing Cloud, Marketo, Hubspot, etc.) with at least 3 years of experience with Salesforce Marketing Cloud and Pardot systems.
• Experience in overseeing the direction, development, and implementation of Salesforce Marketing Cloud is a plus.
• Proven ability to understand, assess, and document approaches to lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices.
• Desire and ability to work with the marketing leadership team to define, enable, and drive scalable best practices across campaigns teams.
• Excellent collaboration skills and the ability to successfully work across teams and functions to drive results.
• Strong analytical skills and the ability to generate and communicate actionable insights from marketing data.
• Ability to manage multiple projects at the same time in a fast-paced environment.

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: Higher Education

Schedule: FULL\_TIME

Req ID: 14640

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