Marketing Automation Specialist

Marketing Automation Specialist

Are you excited by the idea of joining one of the most prestigious and trusted sources of higher education and life-long learning products? If so, consider joining our team as a Marketing Automation Specialist (MAS) at Pearson Education’s Higher Ed Courseware (HECW) Marketing Organization.

Reporting to the Director of Marketing Automation & Technology, the MAS's responsibilities include working with cross-functional teams to understand customer segments, and leverage knowledge of automation best practices to create, execute, and track highly targeted marketing automation campaigns. This role is ideal for someone with three to five years of experience working with marketing automation tools and looking to grow as a technical marketer.

Position Description

• Create and execute email marketing initiatives in SFMC to include dynamic content; segmentation, QA/testing, scheduling, deployment, and campaign analysis.
• Track, manage, complete, and deploy tests in a deadline-driven environment.
• Manage and maintain a database list of contacts and perform regular data cleanup to ensure data accuracy and completeness.
• Create automations around specific customer attributes derived from our Customer Data Platform (CDP) and Customer Relationship Management (CRM) systems.
• Create approaches for A/B testing to improve email performance.
• Track all touchpoints within our customer database and analyze the impact of emails on audience engagement and conversions.
• Translation of visual design to HTML email code and work with pre-existing HTML templates and provide design and HTML editing.
• Assist in quality control around customer-facing email communications.
• Ensure that all content remains in a stable and well-tested environment that is responsive and presented excellently across all email platforms and devices.
• Provide troubleshooting assistance to marketing team and work with creative designer to make any edits.
• Stay in tune with latest email best practices, platforms, ESPs, compatibility, technologies and trends pertaining to email-related experiences.
• Ability to troubleshoot and resolve issues in a timely manner.
• Meticulous attention to detail and strong organizational skills.
• Collaborate with cross-functional teams to align strategies with overall goals.
• Promote a transparent, accessible, and inclusive culture where employees are encouraged to learn more about themselves and others
• This role is responsible for other duties as assigned.

Basic Qualifications

• 3-5 years of email and marketing automation experience. Higher education may count towards experience.

Additional Qualifications and Skills

• Must be authorized to work in the U.S.
• Bachelor’s degree preferred.
• 3 Years of experience working with email and developing automations, journeys, and triggered email sends in a Marketing Automation platform (e.g. Marketing Cloud, Marketo, Hubspot, etc.). Experience with Salesforce Marketing Cloud is a plus.
• Solid technical skills and expertise with HTML for email deployment
• Insight into email marketing best practices, such as adherence to CAN-SPAM, CASL and GDPR standards, how to optimize inbox placement.
• Excellent project management, interpersonal, and communication skills
• Ability to track, manage, complete, and deploy tests.
• Experience with AMPscript is a plus
• Experience with Litmus is a plus

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: Higher Education

Schedule: FULL\_TIME

Req ID: 14641

\#location