FVP, Digital Marketing

PENNYMAC

Pennymac is (NYSE: PFSI) is a specialty financial services firm with a comprehensive mortgage platform and integrated business focused on the production and servicing of U.S. mortgage loans and the management of investments related to the U.S. mortgage market. 

At Pennymac, our people are the foundation of our success and at the heart of our dynamic work culture. Together, we work towards a unified goal of helping millions of Americans achieve aspirations of homeownership through the complete mortgage journey.

Job Overview

The FVP, Digital Marketing will combine strategic vision with technical expertise, overseeing the product strategy, development and optimization of our digital platforms and user experiences. You will be responsible for driving the technical and product strategy for our digital business, including engineering, QA, UX/UI design, product management, and Adtech/Martech stacks.

A Typical Day

• Build and oversee a data-driven, long-term digital roadmap that will positively impact the customer experience and the company’s strategic and financial goals. This includes a portfolio of digital properties, including PENNYMAC.COM and mobile applications.

• Identify, understand and evaluate customer feedback, A/B/n metrics, website usage patterns and ecommerce trends to continually improve and enhance Pennymac online properties.

• Be an advocate and digital thought leader for new technologies that can drive business impact and improve the guest experience. Monitor, communicate, and incorporate new digital capabilities into the long-term digital roadmap.

• Collaborate with paid media teams to deliver dynamic, personalized landing pages to maximize conversion rates for different channels and campaigns.

• Own the development and execution of a technical SEO roadmap and collaborate on advancing SEO knowledge and considerations. Perform technical audits to improve page performance, Core Web Vitals, and site stability. Work cross-functionally with content teams to expand the sitemap to address content gaps.

• Manage or contribute to various Marketing platforms that are integral to our business, including (but not limited to) lead management, customer data platform (“CDP”), tag management and more.

• Lead the digital analytics effort for both the web and mobile app. Recommend optimization tactics to improve site performance continuously. Identify successes, failures and trends across channels, and effectively communicate these findings to the organization. Manage the compilation and dissemination of regular (e.g. weekly, monthly, quarterly, etc.) reports on performance of the digital channels.

• Perform other related duties as required and assigned.

What You’ll Bring

• Bachelor’s degree or equivalent work experience
• 7 years of relevant work experience
• Broad experience in multiple marketing disciplines such as customer experience, creative design, CRO, SEO, etc.
• Must be highly proficient in G-Suite and Microsoft Office
• Financial Services and, if possible, mortgage industry experience preferred

Why You Should Join

As one of the top mortgage lenders in the country, Pennymac has helped over 4 million lifetime homeowners achieve and sustain their aspirations of home. Our vision is to be the most trusted partner for home. Together, 4,000 Pennymac team members across the country are guided by our core values: to be Accountable, Reliable and Ethical in all that we do. 

Pennymac is committed to conducting a business that makes positive contributions and promotes long-term sustainable growth and to fostering an equitable and inclusive environment, where all employees and customers feel valued, respected and supported. 

Benefits That Bring It Home: Whether you're looking for flexible benefits for today, setting up short-term goals for tomorrow, or planning for long-term success and retirement, Pennymac's benefits have you covered. Some key benefits include: 

• Comprehensive Medical, Dental, and Vision
• Paid Time Off Programs including vacation, holidays, illness, and parental leave 
• Wellness Programs, Employee Recognition Programs, and onsite gyms and cafe style dining (select locations)
• Retirement benefits, life insurance, 401k match, and tuition reimbursement 
• Philanthropy Programs including matching gifts, volunteer grants, charitable grants and corporate sponsorships

To learn more about our benefits visit: 

https://pennymacnews.page.link/benefits

Compensation: Individual salary may vary based on multiple factors including specific role, geographic location / market data, and skills and experience as defined below:

• Lower in range - Building skills and experience in the role
• Mid-range - Experience and skills align with proficiency in the role 
• Higher in range - Experience and skills add value above typical requirements of the role 

Some roles may be eligible for performance-based compensation and/or stock-based incentives awarded to employees based on company and individual performance. 

Salary

Work Model

Salary : $110,000 - $170,000