What are the responsibilities and job description for the Growth Marketer position at PeopleLift?
The PeopleLift Growth Marketer is a critical role in the business, passionate about data and metrics and thrives on positioning brands and solutions in the market to accelerate profitable sustainable growth
The individual leads by example and thrives on inspiring the team to meet/exceed business targets – supporting all end-to-end growth projects with the aim of acquiring new customers, developing existing customers, driving demand generation and accelerating revenue growth.
Why do you want to work here?
PeopleLift is a new brand branching from our Parent company, ViscontiGroup. We are a team of forward-thinking individuals with diverse skill sets and strong values. PeopleLift helps scale businesses by finding candidates who we know will add value in the long run, and PeopleLift helps brands market to their future talent. Unlike other recruiting marketing agencies, we’re empowering businesses with sustainable world-class solutions that focus on three issues: building (planting a seed) , converting (moving into the sun), and repairing (repotting) talent marketing strategies. We care relentlessly and believe we are the Future of Work.
Growth Marketer Job Roles & Responsibilities
The PeopleLift Growth Marketer:
Insights – Drives Knowledge:
- Leverages strong analytical skills to identify company and market strengths, weaknesses, opportunities and threats and acts accordingly
- Utilizes company and market intelligence to make informed fact-based decisions
- Identifies attractive target market segments and target customers
- Develops list of strategic hypotheses for consideration in growth strategy development
Strategy – Drives Effectiveness
- Develops and executes company’s growth strategy and plan in conjunction with senior leadership team
- Develops content/positioning strategy in support of Value Proposition
- Develops products/solutions roadmap
- Installs pricing strategy to optimize profitability
- Aligns Marketing program development around Top 3-5 Growth Levers
- Creates omnichannel go-to-market strategy leveraging multiple traditional and digital channels
Execution – Drives Efficiency
- Defines MKtg goals and objectives and creates programs to meet/exceed targets
- Identifies opportunities to create and implement brand-leading campaigns
- Owns and executes organic performance marketing and affiliate marketing
- Reports, recommends and iterates on campaigns to drive increased ROI
- Runs AB / MVT experiments to optimize performance
- Develops dashboards/KPIs to measure program effectiveness and adjust as necessary
- Drives Org Linkage – Alignment – Funding – Resourcing thru Execution
Growth Marketer Job Requirements
Our ideal Growth Marketer will have:
- A highly creative, data-driven and analytical mind
- Ability to develop strategy and translate into execution
- A belief in and determination to solve ambiguous challenges
- A strong understanding and passion for all things digital marketing
- Excellent communication and collaboration skills
- Knowledge of website analytical tools
- Knowledge of effective use of a Martech Stack
- Understanding of coding languages
- A willingness to fail-forward, learn and grow
- A strong focus on driving performance / results across the business
- team leadership, mentorship
- budget adherence, planning
*This is a remote position*
