Director, Media

Position Title: Director, Media

Location: New York, NY (Headquarters)

Position Summary:The Director, Media is an exciting new role in the Transformation department. The candidate will lead a team focused on redeveloping how media is planned, executed and monitored within PRUSA. The Director will need to work closely with the entire marketing department on the day-to-day business (ensuring the right brand prioritization, meeting performance hurdles, etc.) while implementing a multi-year media transformation roadmap. This is a unique chance for a candidate who is passionate about the nexus of analytics, media and brand strategy and can bring a strong voice to a forward-thinking organization.

Major Responsibilities / Accountabilities:

• Develop and implement multi-year media transformation roadmap. This will include enterprise-wide implications from how the company develops media to A&P allocation. Significant time will be spent on wiring new processes across PR globally.
• Manage media contract. This includes establishing new media KPIs and incentives, ensuring efficient media investments, ensuring correct brand workflows.
• Build internal capabilities and best practices around media strategy and planning. This includes leading new training development, coaching, etc.
• Together with Analytics Transformation, establish and oversee a media performance measurement and mix modeling approach. This will be used to create allocations between brands, as well as between touchpoints.

Nature & Scope:

The Media team reports to the VP of Portfolio Growth, alongside Insights, Portfolio Strategy, Analytics and Business Intelligence. The Media team's primary focus is to implement a new company-wide way of putting media at the center of brand planning for the next fiscal year. This is an exciting transformation as it involves new media partners, a new planning process and major implications for creative development, analytics and insights.

The Director of Media will be leading the implementation of this change across the organization by wiring new ways of working with global partners and US marketing, establishing new ways of managing the media agency and creating robust measurement and best practice systems. This role will lead a small team with significant support from analytics, marketing and IT. While the Director of Media will manage the media contract, responsibility for brand planning and execution will reside with the brand teams.

Requirements:

Education: Minimum Bachelor's degree (or equivalent); MBA or advanced degree preferable

Experience / Background: 10 years of business experience, with at least five years experience at a senior level in a media agency or advertiser. The ideal candidate will have significant experience running media accounts, but a media-passionate marketer is also acceptable. Must have solid experience in digital marketing and analytics including search, eCRM, content and data management. Must have experience in managing a media contract (either as client or agency partner), performance KPIs and incentive systems, and enterprise-wide workflows. Ideal candidate will have some experience in e-commerce, retail media and using media planning to drive overall creative planning.

Working Conditions:

Travel: Occasional - Estimate: 10% of time.

Required Competencies:

Leadership Competencies

Strategic Vision

• Motivates and engages peers and teams to support and facilitate change
• Translates the organization's vision into clear, specific and achievable plans
• Builds relationships outside and within the organization and maintains strong, long-term relationships
• Incorporates understanding of the connections between areas of the business into decisions

Entrepreneurship

• Challenges the status quo by thinking out of the box and taking educated risks
• Exemplifies a personal commitment and desire to achieve desired obstacles
• Gains commitment by highlighting areas of agreement and focusing efforts on resolving areas of disagreement

Results Oriented

• Measures and tracks key business results and processes to assess performance
• Effectively manages time by identifying and removing "time wasters" for self and teams
• Maintains composure and high performance standards in a challenging environment
• Actively shares lessons learnt from past experiences and knowledge of best practices

Live the Values

• Guarantees the highest professional standards and promotes ethics by notably confronting and addressing inappropriate or unethical behaviors
• Demonstrates commitment to Corporate Social Responsibility (CSR) priorities by promoting Group and local initiatives
• Establishes a mutual trust environment by communicating in an honest, straightforward and transparent manner with colleagues at all levels
• Recognizes, rewards and celebrates success

People Development

• Serves as a trusted coach or mentor to ensure people can achieve their development and career objectives
• Openly provides ongoing constructive and balanced performance feedback
• Identifies and selects the most qualified Talent for positions

Team Management

• Inspires team members by communicating the shared purpose and holding people accountable for performance
• Empowers team members to make decisions, providing guidance and support where required
• Facilitates team performance by understanding the strengths and weaknesses of team members

Functional Competencies

Brand Leadership

• Persuades colleagues and management of the relevance of brand vision and crusade
• Brings to life the brand vision and crusade across a range of marketing initiatives
• Defines the local brand experience for global brands in smaller markets, working with the brand owner

Brand Strategy & Planning

• Understands the company's goals and how affiliate strategy will contribute to them
• Understands the role of a brand in the company portfolio and the role of a product in a category
• Understands competitors' brand positioning and strategy
• Monitors brand KPIs and identifies emerging issues and opportunities
• Develops marketing activities in line with brand compass

Brand Communication

• Understand the creative development and the media buying process, planning and budgeting
• Analyzes direct and indirect competitors' communication strategy
• Implements the overall communication plan, analyzing its performance annually and on an ongoing basis
• Writes clear briefs to creative / media agencies
• Delivers relevant and structured feedback on creative development / media plans

Brand Activation

• Understands the basic promotional objectives, mechanics of our brands and of our key competitors
• Understands role of promotion in achieving brand objectives
• Implements basic promotion activity on time and as per brand plan
• Optimizes the promotion implementation
• Conducts and shares basic evaluation of promotion performance
  

Consumer Insight

• Understands major characteristics of consumer / shopper typologies, motivations and behavior in his / her area and category, and knows the levers PR uses to address them (promotion, merchandising, animation, etc.)
• Builds consumer understanding through regular market visits to targeted touchpoints (POP, POC), observing and discussing with consumers and key trade stakeholders (consumers, bartenders...)
• Keeps updated on consumers / shoppers needs and expectations by analyzing basic related research (quanti & qual)

Innovation

• Identifies consumer insights and business opportunities for innovation and assesses their relevance in regard of brand strategy
• Evaluates products / packaging performance, recommends detailed solutions to improve them and conducts renovation projects
• Develops innovation concepts to address specific insights, business opportunities and competitive environment
• Coordinates cross-departmental and agency work to deliver innovation projects
• Analyzes potential ROI of innovation projects and analyzes performance once launched, recommending corrective actions if needed

Creativity

• Explores a wide variety of creative sources to identify opportunities for improvement or change
• Encourages creativity by using creative methods / techniques to resolve a problem or generate new ideas
• Champions new ideas and brings them to life by taking risks and learning from both successes and mistakes

Analytical Skills

• Analyzes multiple information sources, filters and summarizes them and outlines key issues for the business
• Makes multiple recommendations, weighing pros and cons of different alternatives
• Anticipates and assesses consequences of several alternative options

Project Management

• Sets up organization for small project / sub-projects (project plan: set clear objectives, resources, planning and budget)
• Identifies resources and skills requirements to achieve project goals, and allocates / prioritizes roles and responsibilities
• Identifies project opportunities and sells them in to the organization
• Organizes and coordinates day to day work efforts of the project team, establishing work plans (timing, process, tasks, meetings)
• Monitors project KPIs and implements corrective action plans as required
• Reports project progress to sponsors and stakeholders

Business Acumen

• Demonstrates and overall understanding of business environment, company's vision, objectives, priorities and CSR
• Demonstrates understanding of basic PR financial terms (P&L from COGS to Contributive Margin CAAP) and their implications
• Monitors forecast and results against KPIs (e.g. volumes, market shares, categories...)
• Manages A&P budget efficiently

Relationship Building

• Develops influential relationships with management through sharing constructive ideas in a clear and convincing way
• Speaks confidently in meetings and public forums, facilitating open dialogue
• Develops quality relationships with external contacts (providers, key influencers...)
• Gains respect and credibility in relationships within the business by delivering with consistent excellence
• Takes into account other people's perspectives and culture, in order to build trusting relationships and resolves conflicts

Who are we?

Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, and Avion Tequila (through a joint venture with Tequila Avion); such superior wines as Jacob's Creek and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouet Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines. Learn more about our history, values, strategies and organization by visiting us at

Working at Pernod Ricard

Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.

Benefits

Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.

* Pernod Ricard USA is anEqual Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

* Offers will be subject to United States local terms.

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