Director Prestige

Location: New York, NY, US, Remote

Careers that unlock the magic of human connection

Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, and Avion Tequila, as well as many more superior wines and exquisite champagnes!

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialite...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!

The salary range for this role, based in New York, is $172,720.00 to $215,900.00. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate'sexperience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary

The Director of Prestige Commercial is responsible for driving growth across the current Prestige spirits & sparking portfolio. Reporting to the Vice President Prestige, he/she will be responsible for: a) spearhead PSM mentorship and development, b) deliver sales targets and facilitate gatekeeper relations across a highly targeted number of influential Prestige outlets, c) lead the go-to-market commercial efforts for the Prestige portfolio, d) support Prestige tentpole events in coordination with the HQ experiential events team.

To achieve this, he/she will work in close partnership with a variety of cross functional teams, especially the commercial/sales team. Additionally, the ability to leverage consumer and shopper insights will be an important element. Also, familiarity with digital and ecommerce platforms will be an important element. He/she will demonstrate a general management mindset and will have direct oversight/management of A&P budgets (~$6 MM) and relevant performance metrics

Major Responsibilities / Accountabilities

- Prestige Team Leadership and Key Account Responsibilities:

• Oversee managerial efforts of PSM's within their geographical responsibilities.
• Support and coach regional PSM's providing guidance, mentorship and resources that help team work efficiently and effectively.
• Monitor performance and conduct monthly 1:1's and annual reviews to gauge and elevate employee's level of effort and enthusiasm in their roles.
• Work with Prestige VP to set FY individual and team goals.
• Review PSM's T&E expenses, AOP plans and corresponding FY A&P budgets to ensure overall plan of action remains on target throughout the fiscal year.
• Collaborate with multiple departments (e.g. channel shopper team to deliver L3F brand-centric theatrics, Prestige COE ensuring alignment on tactics, resources, and approach to winning the L3F, Commercial Finance team to procure and administer team A&P budgets, etc.) to achieve PRUSA growth ambition.
• Coordinate efforts with Prestige leadership team to conduct monthly department meetings ensuring team remains on track throughout FY.
• Maintain commercial leadership responsibilities for specific number of key Prestige high visibility, high value partnerships.
• Delivering best-in-class sales execution, with aim at achieving Prestige perfect distribution (AVVS in L3F), Net-Net Sales Growth & Distribution targets.
• Secure FY KPI targets on POD's, Backbar Positions & Menu Placements.
• Maintain high-level of interaction and collaboration with local field sales teams.
• Manage day-to-day and monthly performance thru internal Prestige performance dashboard (DSTAR) and KPI trackers in PowerBI Building a strong network.
• Assist HR department with interviewing potential candidates, making job offers and on-boarding new hires.

- Commercial RTM lead:

• Spearhead overall CSM Prestige Commercial ambition inclusive of the high-visibility, high-value outlet integration.
• Support PRUSA's CSM commercial go-to-market ambition to achieve bottom-up build goals.
• Work-with HQ Brand Finance to procure, allocate and administer CSM commercial A&P budgets.
• Coordinate with national and regional account teams to achieve national distribution ambition incorporating CSM into fall/spring resets.
• Drive RTM prioritization strategy per channel & Investments.
• Lead CSM commercial training efforts ensure PRUSA teams have relevant training material in timely manner.
• Collaborate with CSM HQ Marketing and Channel marketing to ensure L3F commercial AV3 deliverables and received and distributed in timely manner.
• Work closely with portfolio finance and commercial finance to ensure pricing structures remain within brand standards.
• Lead all CSM tentpole event integration nationally. Lead eComm digital/D2C/DTC/B2B integration.
• Interface and collaborate with S&OP & CPO teams to ensure cohesion on monthly forecasting and FY growth ambition.

- Prestige Tentpole Events:

• Facilitate coordination with Experiential Events team to support Prestige tentpole events (e.g Art Basel, SOBEWFF, etc.).
• Map 12-month event calendar identifying activation targets and needs (stock, assets, A&P, etc.).
• Lead event planning 90/60/30-day planning workshops with all key stakeholders ahead of targeted events.
• Coordinate efforts with brand team to achieve activation KPI's.
• Lead discussions with portfolio finance team to secure funding required to activate.
• Execute 360 recaps to inform enhancements of future iterations.

- Business Administration:

• Fiscally responsible for administration of A&P budget to achieve FY NS targets.
• Coordination of National Acct A&P allocation to be commensurate with performance.
• Manage T&E responsibly and effectively while remaining within FY target.

Job Requirements

The role requires a highly motivated self-starter with strong leadership, analytical, organizational, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm. Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach.

• Education: Minimum Bachelor's degree (or equivalent); MBA or advanced degree preferable.
• Experience / Background: 7 years of business experience, with experience in the luxury space, high-end spirits is a plus. The ideal candidate will have significant experience managing iconic brands with some level of complexity. Must have solid experience developing brand strategies grounded in insights and analytics. Must have experience in managing and partnering with a broad set of stakeholders in matrix organization as well as external agency partners. Must have experience managing financials and business performance including budget management. Ideal candidate will have previous experience in e-commerce, innovation, and media.
• This position may travel up to 40% of the time.

When you join Pernod Ricard, you'll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it's what brings our culture to life.

Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a hybrid or remote option. As a global employer, we understand that not everyone's working hours are the same, and we empower our employees to work the hours that make the most sense for their and their team's schedules.

We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process, contact your talent acquisition manager.

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