Marketing and Events Specialist - Onsite

Does this sound like you?

You have a passion for marketing and events. You are results-driven and self-motivated. You are eager to learn and make an impact across all marketing channels. You thrive in a fast-paced environment and can pivot quickly from task to task. You are an excellent collaborator and strong project manager. You are a creative marketer who can stay organized and prioritize tasks. You are customer obsessed, with an interest in data and insights to inform content and other marketing activities. You are interested in trying new things and want to be constantly learning.

If the answer is yes, we’d love to meet you!

What You'll Do

• Proactively and strategically plan and execute internal and external events, including regional and national events, professional meetings, conferences and client events against marketing calendar for consistent on-time delivery
• Communicate timelines and logistics of each event to the event team ensuring they have all marketing and promotional materials
• Create marketing materials and signage consistent with company brand standards and coordinate new event materials with graphic designer, as needed
• Assist with onsite activation for all local and large corporate events
• Communicate with each region about local events and potential opportunities
• Maintain industry event and company event calendar
• Measure ROI of each event, connect with each rep to create event recaps and analyze the success of the event
• Create, deploy, segment lists, and report on performance of email campaigns
• Create, design, post, report on performance for social media
• Manage website design and content updates
• Write copy for assigned projects that is tailored to the audience
• Collaborate with internal design team for design-related digital and print needs
• Partner closely sales team to provide them with tools, materials, and presentations, and deliver lead generation
• Consistently report on campaign performance, refer to analytics and customer insights to provide recommendations that are strategies that are supported by analytics across multi-channel campaigns
• Utilize design systems and tools to create graphics for media channels such as social media, emails, and websites
• Promptly reply to customer registration requests and questions
• Understand customers’ needs while onsite and deliver those needs efficiently and effectively
• Build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate high integrity

The Skills & Experience You'll Need:

• BS/BA in marketing, hospitality management, business or a related field or equivalent in work experience
• At least 2 years’ experience in a marketing, sales or events role
• Self-directed and detail-oriented; a tenacious ‘can do’ approach to work; able to work on own initiative
• Strong project management & communication skills

What You Can Expect

• Competitive Base Salary
• Bonus based on company profitability
• Generous PTO & Company-paid Holidays
• A full benefits package, including medical, dental, vision, voluntary life insurance, HSA (plus employer contrition)
• Basic life, long-term disability & short-term disability are covered at 100%.
• 401(k) Plan with employer match.
• Opportunity to travel across the country to attend our shows and meet people from a multitude of different industries.