What are the responsibilities and job description for the Paid Search Specialist position at Pinnacle Advertising?
Pinnacle Advertising is looking for a Paid Search Specialist to join the team. This position reports directly to the Director, Media Buying to set up and maintain multiple paid search campaigns in Google and Bing for a designated client list. This individual should have 2 years of experience and a full understanding of the digital media landscape. This position requires a dedicated team player with a high level of collaboration, organization, analytical, and communication skills all while maintaining a positive attitude.
Responsibilities
- Set up and maintain multiple PPC campaigns in Google Ads & Bing Ads for multiple clients
- Monitor, track and report on PPC campaigns
- Manage and optimize client campaigns
- Analyze website traffic and offer insights for improving campaigns
- Complete keyword research
- Complete competitor research
- Meet deadlines and performance expectations on a monthly and annual basis
- Communicate paid search results and data to account teams
- Support the media lead on client needs as required
Qualifications
- 2 years relevant experience building and managing paid search campaigns in Google & Bing
- Proficient at Microsoft Excel
- Automotive paid search experience is a plus
- Google Analytics certification is a plus
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