What are the responsibilities and job description for the Content Marketing Manager position at Pinterest?
About Pinterest:
Millions of people across the world come to Pinterest to find new ideas every day. It's where they get inspiration, dream about new possibilities and plan for what matters most. Our mission is to help those people find their inspiration and create a life they love.In your role, you'll be challenged to take on work that upholds this mission and pushes Pinterest forward. You'll grow as a person and leader in your field, all the while helpingPinnersmake their lives better in the positive corner of the internet.
Creating a life you love also means finding a career that celebrates the unique perspectives and experiences that you bring. As you read through the expectations of the position, consider how your skills and experiences may complement the responsibilities of the role. We encourage you to think through your relevant and transferable skills from prior experiences.
Our new progressive work model is called PinFlex, a term that's uniquely Pinterest to describe our flexible approach to living and working. Visit our landing page to learn more.
Pinterest's Global Business Marketing (PBM) team is responsible for increasing consideration for Pinterest with advertisers and media agencies. The Content Marketing manager supports PBM priorities by creating and scaling locally relevant and engaging content across owned, paid and industry touch points.
We are recognized for creating best-in-class, industry-leading content that exceeds our Pinterest benchmarks year over year. Content marketing is a collaborative function that requires strong partnership with cross-functional partners, stakeholders and subject matter experts to enable cohesive, strategic and impactful content marketing programs. This role will predominantly support our business in the U.S. and Canada, with some time devoted to Latin America and occasional support of global programs.
What you'll do:
- Develop content marketing strategy: Identify key topics and overarching themes that the content should revolve around. Determine the best channels for content distribution and choose compelling CTAs.
- Quality content development: Produce industry-leading content that both informs and engages the audience, considering all content types and channels available. Our approach should be driven by our objective, our audience and understanding of what has worked well before.
- Measurement: Continue to measure the efficacy of content marketing efforts with the tools & systems in place (while working with analytics to uplevel our tracking & understanding) and consistently use insight and learnings to refine, iterate and optimize our approach.
- Audience: Develop a clear understanding of the multiple audience personas and their respective customer journeys across our channels to ensure an integrated and tailored channel strategy.
- Channel strategy: Develop a clear understanding of the owned and operated platforms we use, identify key objectives for each one and establish an interconnected strategy to ensure a cohesive, integrated approach. This includes but is not limited to the business website/blog, social media channels and advertiser newsletters.
- XFN partnership: Consult with leaders across the Global Sales Org and other teams for subject matter expertise to inform content. Partner with creative leads on the content side (biz site, email) to ensure strategic alignment and quality consistency.
What we're looking for:
- 5 years of experience in content marketing, preferably in the advertising industry.
- Exceptional writing skills; while you will often have writing support, you need to know what good looks like.
- Proficiency in tech platform business models and the advertiser audience.
- Strong communication, project management and cross-functional leadership skills.
- Proven track record of delivering quantifiable business impact.
- Growth mindset, and willingness to play both leadership and support roles with equal enthusiasm.
Relocation Statement:
- This position is not eligible for relocation assistance. Visit our page to learn more about our working model.
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At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.
Information regarding the culture at Pinterest and benefits available for this position can be found .
Our Commitment to Diversity:
Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic under federal, state, or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require an accommodation during the job application process, please notifyfor support.
Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic under federal, state, or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require an accommodation during the job application process, please notify accessibility@pinterest.com for support.
Salary : $196,000
