What are the responsibilities and job description for the Marketing Coordinator position at Plante Moran?
- Location: United States, Colorado, Denver
Make your mark.
Working on the Go to Market team is a great way to experience the alignment of marketing strategy, demand generation and marketing technologies. Serving as a member of our team, the Marketing Coordinator will execute campaign, content and event strategies across industry and service line verticals. In this highly collaborative role, you will be the point of contact for assigned campaigns and marketing programs, initiating the creation of content, event execution and activation, working with our cross-functional marketing team, internal stakeholders, and external partners to launch a variety of experiential, content, and digital tactics.
What does diversity, equity, and inclusion mean to Plante Moran? It means that all staff members have equitable and fair opportunities to succeed, in an inclusive environment, with their individual, unique identities.
Plante Moran enjoys a "Workplace for Your Day" model which, simply put, means no one knows the best place for you to physically work better than you. Our staff choose their work location based on their individual day's needs and gives them the flexibility they need when they need it. If staff need to go into the office to collaborate, the space is there, and if they have a day where they need to focus alone, then staying home works just fine, too.
Your role.
Your work will include, but not be limited to:
- Partner with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programs.
- Responsible for coordination and facilitation of task execution utilizing a variety of marketing technologies and project management tools.
- Aids in coordinating, planning and implementation around assigned events and sponsorship projects from initiation to reporting. Maintains relationships with external partners/associations, acting as a point of contact for assigned practice areas. Negotiates sponsorship benefits, coordinates the activation and renewal of sponsorship programs, and key deliverables. Event and sponsorship execution may be up to 50% of responsibilities.
- Creates and edits content for marketing campaigns. Includes writing or editing promotional copy (ads, social, e-mail) as well as image selection.
- Supports the implementation of multi-channel campaigns designed to engage and nurture audiences and drive demand in support of practice area/firm goals. Tracks success of marketing campaigns and makes recommendations for improving results in future campaigns.
- Facilitates the distribution of digital communications, including setting up campaigns and marketing lists in CRM and Marketo, securing approval of content and design from marketing team and relevant practice staff.
- Maintains expert level of knowledge in CRM and capable of training practice staff in appropriate use of systems to support practice development efforts.
- Supports data analysis and reporting around campaigns, webinars, events, and marketing initiatives.
- Traffics workflows for marketing collateral and communications. Oversees edits, requested changes, and approvals.
The qualifications.
- Bachelor's Degree in Marketing, Journalism, Communications, Business Administration or other related subject area.
- Requires at least 1 year of experience in marketing, inclusive of internships and/or volunteer positions while earning degree.
- Excellent attention to detail.
- A team player and collaborator.
- Working knowledge of common software applications and digital tools. For example, Microsoft Office, Teams, variety of ON24 platforms, Marketo, and Microsoft Dynamics
- Excellent time management and organizational skills, with the ability to multitask multiple projects/tasks and re-prioritize as needed.
- Experience with CRM and marketing automation software a plus.
- Limited travel is required with this position.
Our difference.
We are a nationally recognized public accounting, consulting, and wealth management firm, consistently ranked as one of FORTUNE magazine's "100 Best Companies to Work For." At Plante Moran, we live by the Golden Rule, fostering a relatively "jerk-free" culture with the lowest staff turnover rate in the industry. Our supportive network of well-rounded professionals is excited to catapult your growth and help pave your pathway to professional excellence.
Apply now. Experience our difference.
Plante Moran is committed to a diverse workplace.We strive to create a culture where each person feels accepted and valued. We believe that each person's ultimate potential begins with first acknowledging their inherent dignity. When we can recognize - and celebrate - our many human differences, we're able to create a workplace where all staff feel a sense of belonging and an opportunity to succeed. This allows us to attract and retain the best talent, serve clients through diverse thinking, and better represent and support the various communities in which we live and work.Plante Moran is an Equal Opportunity Employer.
Plante Moran maintains a drug-free workplace.
Interested applicants must submit their resume for consideration using our applicant tracking system. Due to the high volume of applications received, only candidates selected for interviews will be contacted. Candidates must be legally authorized to work in the United States without sponsorship, with the exception of candidates that are bilingual in Japanese and English. Unsolicited resumes from search firms or employment agencies, or similar, will not be paid a fee and become the property of Plante Moran. The specific statements above are not intended to be all-inclusive.
Salary Class
Colorado Equal Pay for Equal Work Act (SB 19-085) Information
Compensation is commensurate with technical skills and experience and is provided in accordance with the CO Equal Pay for Equal Work Act.
Compensation information posted is based on a position being located in the state of CO. Please review position location for applicable geographic location.
Colorado hourly rate range is as follows:
Plante Moran is an Equal Opportunity Employer, committed to a diverse workplace.