Content Strategist (Remote)

Job Title: Content Strategist

Division/Department: Brand/Marketing

Reports to: Kim Carpenter, VP, Marketing

Key Relationships: Brand/Marketing, Commercial Sales Team

About Podimetrics: 

Founded in 2011 by a physician and engineers from MIT and Harvard, Podimetrics set out on a mission to improve patient lives through early detection and prevention of diabetic foot ulcers, the leading cause of lower limb amputations. Podimetrics has since evolved to become a rapidly growing virtual care management company with advanced technology and patient-centered services.

Today, Podimetrics teams with and provides solutions to patients, payers and providers that alleviate the health and financial implications of diabetic foot complications in high-risk populations. We are a mission driven, financially responsible enterprise that enables patients to stand on their own feet and live more independent and fulfilling lives. 

Core Values:

• People First: We care for our people: team, patients, clinicians & health plans, and stockholders.
• Efficacy Through Diversity: We commit to fostering an inclusive work environment where ideas come from all people to best meet the diverse needs of those we serve.
• Empathy & Compassion: We seek to understand and take action to improve.
• Respectful Candor: We are direct in communication and work to create an environment where all can share their perspectives without risk of repercussions.        
• Active Curiosity: We are deeply curious, always striving to learn more and do better.
• Resourcefulness: We are deliberate in our investment of team and capital, creating opportunity regardless of resources.
• Do the Right Thing: We do the right thing, consistent with our values, even when it is challenging.
• Enjoy the Ride: We are going to have a lot of fun doing it

Roles & Responsibilities:

This role is an exciting opportunity for someone who is a strategic thinker driven to solve problems and build effective content solutions from the ground-up within a rapidly growing, unique organization. With storytelling, strategic and data driven insights, this role will actively enforce and express our brand promise while building deep connections with our customers, prospects, and partners. You will be responsible for assisting in outlining, editing, and executing content strategies that drive traffic and generate leads for two funnels of our dual-sided commercial marketplace: enterprise-level sales leads and Veteran’s Affairs. You will work cross-functionally with marketing, sales, and public relations to create and execute content initiatives. 

Key areas of expertise include building the content strategy with a strong voice with expectations for innovative ideas. You will be responsible for determining which formats best communicate various types of content, identifying ways to increase brand awareness, design and execute content initiatives to ensure utmost success throughout each stage of the sales funnel which includes but is not limited to, inbound/outbound (ABM) lead generation, nurturing, sales enablement, product/solution marketing, social media content, thought leadership, and blog posts.

The ideal candidate will have strong creative and strategic mindset, and a highly collaborative work style. This is a unique opportunity for someone who is driven to solve complex problems with creativity and build strategies for the organization’s success.

Primary responsibilities include:

• Consider content from a holistic standpoint – systems, platforms, and channels – to create a unified narrative and user experience that delivers on conversion.
• Use journey mapping and design thinking to innovate and solve problems.
• Seek out and use data and customer insights to inform content strategies.
• Synthesize complex concepts into simple, understandable, and relatable content.
• Create and persuasively communicate content plans to key stakeholders.
• Lead content review sessions
• Develop content with a goal for continuous optimization.
• Perform gap analyses to determine what type of content is missing and is needed.
• Create, adjust, and manage the editorial calendar.
• Set objectives and KPIs for content quality, effectiveness, SEO, awareness, impressions, and conversions, .com visits, etc.
• Develop end-to-end user journeys across the sales ecosystem for optimal experience and conversion for a wide array of personas.
• Contribute to social campaigns establishing our voice and personality to build credibility with our audiences.
• Develop metrics that monitor engagement KPIs to forecast, track, and analyze marketing initiatives to ensure we are optimized to exceed performance targets.
• Work closely with VP Marketing, Commercial Sales, Senior Growth Marketer to drive pipeline.

Qualifications:

Required

• 5 plus years B2B brand management, content marketing, and thought leadership.
• Developed B2B content and communications programs that deliver on strong content marketing methods, blended with powerful thought leadership and brand efforts to differentiate our solution within an emerging category.
• Comprehend the power of strategic SEO.
• A successful track record of executing programs with cross-functional virtual teams.
• Proven knowledge of Salesforce and Pardot
• A self-starter who thrives in a fast-paced environment
• Ability to thoughtfully articulate strategy, results, and best practices to all levels of the organization
• Bachelor’s degree in marketing, communications, advertising, journalism, or related field required.

Preferred

• Health care interest and experience

Critical Competencies:

Compassion: Meets people where they are in their perspective and demonstrates great care for others. Listens well and understands others’ needs quickly.

Communication skills: Articulates written and verbal messages clearly that are easily understood by others.

Interpersonal skills: Establishes rapport quickly. Builds and maintains diverse relationships.

Critical Thinking: Gathers and synthesizes information to reach conclusions, determine immediate and longer-term next steps, and create plans.

Teamwork: Respects colleagues and works well within and across teams. Motivates teams to achieve high performance.

Adaptability: Embraces and adjusts quickly to change. Has a drive for and is creative in problem solving and continuous improvement solutions.

Podimetrics is committed to a diverse and inclusive workplace. We are an equal opportunity

employer and do not discriminate on the basis of race, national origin, gender, gender identity,

sexual orientation, protected veteran status, disability, age, or other legally protected status.