What are the responsibilities and job description for the B2B Digital Marketing Specialist position at Potter Electric Signal?
Position Summary
We are hiring a B2B Digital Marketing Specialist to support our fast-growing company. This is a new role and you will be responsible for working with the team to identify areas of growth, develop strategies for enhancing our digital presence, and execute those strategies. This role will help us build a best-in-class digital presence in various niche markets within the Life Safety Industry.
We’re looking for a self-starter who will thrive building something new. This role requires a level of autonomy and an understanding of how to get the most out of our digital efforts in a B2B environment. A thorough understanding of the customer journey through digital advertising, email marketing, social media, SEO, and web analytics is key.
Responsibilities
- Help to develop strategies surrounding digital marketing opportunities
- Grow online presence through promotion of products and services while enhancing customer experience
- Design and implement digital marketing campaigns
- Coordinate all digital advertising, email marketing, social media posting across our family of brands
- Create content (with help from our graphics team) for all digital platforms
- Track and report data on all digital promotion activities
- Analyze online statistics and campaigns to identify best ways to optimize digital marketing performance
Qualifications
- Knowledge of best practices to formulate successful digital marketing techniques
- Ability to work effectively autonomously as well as within a team
- Ability to be efficient in a hybrid work environment
- Basic understanding of SEO best practices
- Knowledge of Salesforce or similar CRM solutions is a plus
- 4-year degree in marketing related field preferred
- 3-5 years of experience with B2B digital marketing
About Potter
Potter is carrying on the legacy established since our beginning, by combining the latest technology in fire protection with the dedicated manpower for which we have been known for nearly 125 years. With unwavering dedication to our customers, we look to continue as the industry standard in both product and service with increased focus on international expansion.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Application Question(s):
- What are you looking for in terms of compensation?
Work Location: One location