Retail Media Specialist

Job title: Retail Media Specialist

Location: Edison, NJ (On-site)

Salary: $120k - $140k

Job Description

Technical/Functional Skills **Must Have:

• Expert with performance media channels – search, social and programmatic for North America and EU
• Expertise with media planning and Ad operations for Commerce Media and retail media networks
• Deep understanding of retail eco-system related to digital marketing and operations
• In-depth understanding of related martech and adtech. At least 5 years of experience with feed management platform like Google Merchant Center, Facebook Catalogs, GMP and related tools
• Strong analytical skills for campaign performance and optimization
• Fluent with current retail media trends with an eye on market conditions and future direction
• Experience with managing large scale omni-channel media campaigns
• Experience in complete media planning and ad operations life cycle activities
• Skilled at communicating with senior stakeholders to manage strategy, planning and operations
• Proven track record of managing large teams and cross function collaboration

Nice to have

• Technical knowledge of ad-tech as related to media and marketing operations
• Experience with digital data strategy, architecture and solutions including CDP, DCR, customer data architecture, privacy, and fraud prevention
• Working knowledge of marketing automation, advanced analytics, and data modeling
• Knowledge of retail operations across functions and lines-of-business

Experience Required 5 to 7 Years

Roles & Responsibilities **

• Collaborate with various internal stakeholders and external vendors by acting as the point of contact within Retail Media Marketing
• Support Consumer Business Group with strategic inputs to support opportunity analysis, scoping projects and recommend solutions
• Work collaboratively with key stakeholders to develop marketing strategies and tactics to achieve client objectives, goals and KPIs. Support cross-functional teams for channel strategy and operations including:
• Implementation of plans and briefs for retail media marketing opportunities through various retail media channels, including PPC, Paid Social, Affiliate, SEO, and Email Marketing.
• Assess, measure and report the performance of all retail marketing campaigns and assess against KPIs and ROI.
• Identify trends and insights in digital marketing. Test new campaigns and explore new paid and organic channels.

Job Type: Full-time

Pay: $120,000.00 - $140,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• performance media channels: 2 years (Required)
• Media planning: 1 year (Required)
• Commerce Media: 1 year (Required)
• retail media networks: 1 year (Required)
• Digital marketing: 1 year (Required)

Ability to Commute:

• Edison, NJ 08837 (Required)

Work Location: In person

Salary : $120,000 - $140,000