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Digital Marketing Analyst IV Salary in the United States

How much does a Digital Marketing Analyst IV make in the United States?

As of September 01, 2026, the average salary for a Digital Marketing Analyst IV in the United States is $119,756 per year, which breaks down to an hourly rate of $58.

However, a Digital Marketing Analyst IV's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $135,756
  • Majority Range (25th-75th percentile): $110,111 to $128,131
  • Entry-Level (10th percentile): $101,330
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Digital Marketing Analyst IV Salaries

A Digital Marketing Analyst IV's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Digital Marketing Analyst IV Salaries?

Experience is a primary driver of a Digital Marketing Analyst IV's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Digital Marketing Analyst II (2-4 years): $70,642
  • Digital Marketing Analyst III (4-7 years): $101,441
  • Digital Marketing Analyst IV (7+ years): $119,756
  • Digital Marketing Supervisor (7+ years): $103,840
  • Digital Marketing Manager (7+ years): $115,275
Job Role Years of Experience Average Salary
Digital Marketing Analyst II2-4 years$70,642
Digital Marketing Analyst III4-7 years$101,441
Digital Marketing Analyst IV7+ years$119,756
Digital Marketing Supervisor7+ years$103,840
Digital Marketing Manager7+ years$115,275
View as Graph

How Do Digital Marketing Analyst IV Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Digital Marketing Analyst IVs. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $132,594.
  • California: $132,091.
  • Massachusetts: $130,330.

Top Paying Cities for Digital Marketing Analyst IVs

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $151,048
  • San Francisco: $149,394
  • Oakland: $146,246

Digital Marketing Analyst IV Salary by Company Size: Startups vs. Enterprise

Digital Marketing Analyst IV salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $133,832. While startup companies pay approximate $113,208.

Digital Marketing Analyst IV Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $113,208
Growth Stage 51~500 $119,729
Established 501~5000 $129,232
Enterprise 5000+ $133,832

Digital Marketing Analyst IV Salary by Industry: Top Paying Sectors

For Digital Marketing Analyst IV roles, the industry you choose can affect earning potential by as much as 100% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Software & Networking sectors offer the strongest compensation, at 50% above the average. In contrast, Digital Marketing Analyst positions in Edu., Gov't. & Nonprofit or Hospitality & Leisure typically offer lower base pay, as these industries often view Digital Marketing Analyst IV as a support function rather than a direct revenue driver.

The top paying industries for a Digital Marketing Analyst IV

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Pharmaceuticals$179,634$86.050%
Software & Networking$167,658$81.040%
Financial Services$155,683$75.030%
Aerospace & Defense$143,707$69.020%
Biotechnology$137,719$66.015%

Digital Marketing Analyst IV Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Digital Marketing Analyst IV's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on September 01, 2026
$110,111
Average $119,756/year
$128,131
$9,176
Average $9,980/month
$10,678
$2,118
Average $2,303/week
$2,464
$53
Average $58/hour
$62
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $128,131 $10,678 $2,464 $62
Average $119,756 $9,980 $2,303 $58
25th Percentile $110,111 $9,176 $2,118 $53

Digital Marketing Analyst IV Salary Growth & Career Path

Digital Marketing Analyst IV

Next Role

Advancement

Promotions are the fastest way to increase your earnings. As a Digital Marketing Analyst IV, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Next Step Role Estimate Salary Projected Raise
Digital Marketing Supervisor $103,840 -13%
Media Director $157,502 32%
Search Engine Marketing Manager $115,756 -3%

Most common benefits for Digital Marketing Analyst IV

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Digital Marketing Analyst IV

Here are companies hiring for Digital Marketing Analyst IV and their salaries, click below for more details.

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FAQ about Digital Marketing Analyst IV

1. Where can a Digital Marketing Analyst IV earn the most?

A Digital Marketing Analyst IV's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Digital Marketing Analyst IV earns the most in San Jose, CA, where the annual salary of a Digital Marketing Analyst IV is $151,048.

2. What is the highest pay for Digital Marketing Analyst IV?

The highest pay for Digital Marketing Analyst IV is $135,756.

3. What is the lowest pay for Digital Marketing Analyst IV?

The lowest pay for Digital Marketing Analyst IV is $101,330.

4. What are the responsibilities of Digital Marketing Analyst IV?

Supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience.

5. What industry pays the highest salary for Digital Marketing Analyst IV?

The Pharmaceuticals industry offers the highest average compensation for Digital Marketing Analyst IV roles, with salaries approximately 50% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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