What are the responsibilities and job description for the Marketing Manager position at PrimeLending?
If you are looking to work in an Agile work environment that offers Service Beyond Expectations, this role could be for you. Here at PrimeLending, our culture is built around one simple belief – investing in our talented, dedicated employees.
PrimeLending is currently seeking a strong Marketing Manager to successfully lead high-profile marketing projects and drive strategic initiatives for the marketing department and organization. In this role, you will have the opportunity to develop the strategic direction of projects while working with the in-house creative and digital team to deliver tactics, and measure results. You will play an integral role in providing marketing counsel and support to the national field marketing team.
Essential Functions
- Develops and oversees the creation of engaging, effective marketing assets and campaigns that support both corporate strategic and sales production goals
- Collaborates directly with key internal departments and the sales organization to identify marketing needs, define objectives, build consensus, manage expectations and translate needs into clear, decisive creative briefs that effectively guide the marketing team through execution
- Develops innovative and impactful marketing campaigns and assets designed to support the overall business strategy
- Formulates and facilitates tactical plans and work across all marketing channels, including both digital and traditional
- Establishes metrics, track, analyze and report results for each marketing campaign, and use the intelligence to make execution decision and refine programs as needed
- Works directly with the field marketing coordinators to assess and understand sales needs; devise support strategies to serve the whole
- Partners with internal departments to provide go to market strategies, marketing, promotional, and sales support
- Leads and facilitates brainstorm meetings, project kick offs, post campaign reviews, and trainings
- Strong Project Management skills managing multiple projects and deadlines; no direct reports
- Performs other duties as assigned
Job Requirements
- Bachelor’s degree required, preferably in marketing, communications or business administration
- Minimum of seven (7) years’ experience in capturing, planning, and executing comprehensive marketing plans and programs
- Proven track record of delivering results on time and on budget
- Strong working knowledge of marketing, advertising, creative design and electronic & print production
- Previous mortgage, sales support, and product experience preferred
- Proficiency in MS Office (Outlook, Word, Excel, PowerPoint) and experience with CRM and marketing programs such as Total Expert and Salesforce. Ability to learn additional programs as required
- Excellent written and verbal communication skills
- Strong organizational and time management skills required
- Requires creative strategic thinking and consensus building skills
- Possess strong leadership skills with a keen attention to details
- Some travel is required (less than 10%)
- Valid driver’s license and current automobile liability insurance
The above statements are intended to describe the general nature and level of work being performed by individuals in, or assigned to, the above position and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required, and may be changed at the discretion of the Company.
About the Company
Since its inception in 1986, PrimeLending has remained laser-focused on guiding homeowners through financing the purchase, renovate, or refinance of a home. With approximately 1,250 loan officers located in branches throughout the U.S., PrimeLending lends in all 50 states and the District of Columbia. Offering more than 400 loan products, including 15 renovation loan solutions, the company provides an unmatched array of options capable of serving the needs of a wide range of customers.
PrimeLending’s culture is built around one simple belief – investing in their talented, dedicated employees. They offer a competitive compensation/benefits package and a fun, professional culture and work environment… the people are fantastic! PrimeLending consistently ranks on Fortune’s Best Workplaces lists as well as the Dallas Morning News Top Employers list. PrimeLending is led by a strong, experienced executive leadership team, and is a stable, well-capitalized organization that is poised for continuous growth and expansion.
Why PrimeLending?
- We offer a competitive compensation/benefits package and a fun, professional culture and work environment… the people are fantastic!
- National Mortgage Company founded in 1986 and headquartered in Dallas, Texas
- A subsidiary of PlainsCapital Bank, PrimeLending is owned by a financially strong public parent company, Hilltop Holdings (NYSE: HTH)
- #23 in Best Workplaces in Financial Services & Insurance™ 2021, Fortune and Great Place To Work
- #24 in Best Workplaces in Texas™ 2021, Fortune and Great Place To Work
- #16 in Fortune Best Workplaces for Women™ 2020, Fortune and Great Place To Work
- #29 in Fortune Best Workplaces for Millennials™ 2021, Fortune and Great Place To Work
- #33 in Great Place to Work's Best Workplaces for Parents™ 2020, Great Place To Work
- #6 Top 100 Places to Work 2020, Dallas Morning News Top Workplaces
- 97% of Employees say “it’s a great place to work” compared to 59% at typical U.S.-based companies, 2020 Great Place to Work
- 2020 Community Champion, MBA Foundation
- 10th in top retail volume, Scotsman Guide 2020
- 16th in top overall volume, Scotsman Guide 2020
- 2021 Best-in-Class Lender Award - Online Tools, MortgageSATTM
- 2021 Best-in-Class Lender Award - Application Process, MortgageSATTM
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