Senior Program Manager, Events Marketing

Primer Technologies is seeking a results-oriented Senior Program Manager, Events Marketing who specializes in event marketing and/or field marketing strategy, execution, and analysis. This individual collaborates closely with account executives within the US Defense and Intelligence community to ensure that event marketing plans align with account priorities, key objectives, and pipeline goals. This mission-critical role is primarily focused on orchestrating our presence at in-person events, ranging in size from the industry’s largest trade shows to small regional expos, while also leveraging additional marketing channels as needed in support of objectives. As the company continues to scale, there's ample opportunity to evolve this role in alignment with account plans. This individual, being part of the Demand Generation team, plays a pivotal role in driving growth.

Role Responsibilities - How You Will Make an Impact 

• Collaborate with account executives to ensure alignment of event marketing strategy with account plans.
• Plan, execute, and track all aspects of Primer’s event presence to maximize lead generation and pipeline growth.
• Define marketing objectives and metrics for events. Conduct post-event evaluations, report progress towards goals, and recommend optimization strategies. Regularly measure event impact against KPIs to inform decision-making and enhance alignment with broader business goals.
• Ensure alignment with the overall business strategy by contributing to strategic development of event marketing plans. 
• Manage event marketing budgets and report regularly on budget utilization and performance. Track budget costs and proactively communicate scope changes that affect the budget. 
• Act as the point of contact and workstream leader for event marketing, supporting cross-functional teams and internal leaders. Collaborate with the Sales team to identify marketing-supported needs and potential gaps.
• Ensure that all logistical information for event attendees is clearly communicated and organized, including event schedules, locations, registration details, and any additional relevant information to facilitate a seamless event experience.
• Evaluate third-party opportunities and build vendor relationships to enhance market exposure, reduce cost, and ensure quality deliverables.
• Stay informed about overall business development strategies including partner and key account plans, advocating for alignment where necessary.
• Work alongside teams, suppliers, and other contributors through effective project management and collaboration to exceptional levels of execution of all assigned deliverables – on schedule and within budget.

Relevant Skills and Experience:

• Bachelor’s degree in Marketing, Business, Communications or similar preferred.
• Minimum five (5) years of experience in event marketing or field marketing. Knowledge in trade show project management is essential, from strategy, messaging, design, logistics, vendor management, budget, execution to post-event analysis. 
• Experience operating within B2B or B2G marketing ecosystems preferred.
• Proactive, self-motivated individual with excellent organizational and communication skills. Comfortable presenting strategy and results to senior leadership. 
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency with Salesforce reporting and analysis of marketing funnel metrics. 
• Occasional travel required, less than 20%.
• Hybrid role, with a minimum of one day a week in office (additionally as needed to manage physical event assets).

The annual cash compensation range for this position is US $120,000 to US$140,000.  Final compensation will be determined based on experience and skills and may vary from the range listed above.