Sales Coordinator

Primland Resort
Meadows of Dan, VA Full Time
POSTED ON 4/14/2024 CLOSED ON 5/12/2024

What are the responsibilities and job description for the Sales Coordinator position at Primland Resort?

Our Company & Our Property:
Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences, and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, and spas, and gracious yet unobtrusive service. With 19 hotels and resorts across three continents, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations. Please visit aubergeresorts.com to learn more about our Collection. Follow us on Facebook, Twitter, and Instagram: @AubergeResorts and #AlwaysAuberge.

About Primland Resort, Auberge Resorts Collection:
A majestic all-season mountain retreat, Primland is located at the heart of the Blue Ridge Mountains on 12,000 expansive acres. Primland offers luxurious accommodations, a championship golf course, exquisite farm-to-table cuisine, a serene spa and a level of outdoor adventure that is unrivaled on the east coast. In one of the most breathtaking mountain settings, the resort boasts impressive year-round activities for the entire family, including horseback riding, fly fishing, alfresco yoga and meditation, kayaking, hiking, sporting clays, archery, stargazing in one of the largest observatories in the Eastern U.S., RTV trail riding and tennis.

Role Summary:
The Primland Sales Coordinator reports directly to each Director of Sales and is responsible for supporting the Sales department with day-to-day tasks and all administrative projects. Leads site tours for leisure and group advisors and planners and qualify group leads and handle special or personalized leisure requests. They will be based on property and representing the Sales and Marketing Team during line up and any other on-property team meetings.


Core Responsibilities:
The key responsibilities for this position are:

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Follow up with sales and marketing inquiries as needed.

Prepare group client proposals and contracts as needed.

Provide backup support to the Director of Sales, Group Sales Manager and Director of Catering.

Lead all leisure site tours for key consortia partners.

Provide backup coverage for group site tours as needed when the group team is unavailable.

Plan itineraries for all fam trips and journalist visits, owning the “site alert document” to ensure that all elements of the itinerary are properly communicated to the appropriate department heads and booked accordingly.

Input sales leads from all sources into Delphi to track demand and other data points.

Maintain a clean customer database for the sales team.

Manage & input all group room blocks with direction from the Group Sales Manager and Catering Sales Manager.

Input group contracts into Delphi.

Secure deposits for all group programs.

Update all 3rd party consortia sites with seasonal information and special offers, such as Virtuoso.com, TravellerMade.com, Amex FHR, Signature and Select.

Maintain Cvent profile, including need dates, promotions and images.

Assist with creating certificates for all philanthropic donations.

Pull reports on ROI for fam trips, referencing CDRs to pull overall spend on each fam trip.

Direct any booking inquiries to the reservations team for follow up.

Foster strong relationships with key travel trade partners.

Promote positive relations with guests and employees.

Assist with providing information to tour operator partners and agency partners for trade marketing.

Assist with the planning of sales trips and trade shows, including assistance in creation of sales presentations.

Support Catering and Sales to collect and input resume data to go into Delphi for each group.

Maintain confidentiality and security of specified resort information, correspondence, reports and files.

Execute special projects with minimal supervision.

Organize end-of-year gifting to top-producing travel trade partners.

Mailings and data entry as needed.

Run ad hoc reports for sales teams as needed.

Required Skills and qualifications:

Exceptional follow-through and attention to detail.

Google Suites proficiency.

HMS experience.

Pleasant, articulate, and professional phone demeanor.

High School diploma or equivalent.

Must be “Team” focused.

Ability to work a flexible schedule as the demands of the season fluctuates and to provide the best coverage to support sales.


Ability to speak clearly, confidently, and thoughtfully to best represent the property on-site tours.

Ability to multi-task and coordinate multiple projects at once.

Ability to make smart decisions that support resort operations.

Ability to professionally represent the resort, and interact with clients in a polished, responsible, and timely manner.

Ability to communicate information to operational departments accurately and in a timely manner.

Ability to portray Primland Auberge Resorts Collection as the unique destination resort that it is.

Ability to track sources of business, qualifying each call in order to better direct marketing efforts.

Knowledge of HMS, Google Suite, Delphi. Able to manage group bookings using these systems.

Knowledge of Primland Auberge Resorts Collection, other Auberge Resorts, and the local area.

Desire to continually refine and improve the sales and marketing functions at Primland Auberge Resorts Collection.

Timeliness in responding to all sales-related inquiries.


What Else?:
At Auberge, we are passionate about our mission to be the best-loved operator of one-of-a-kind luxury properties and experiences. We are storytellers and story-makers, delivering simple pleasures and creating unforgettable memories. Born in Napa and inspired by the most relaxing places in the world, we prize simplicity, comfort, and beauty. Whatever role we play in Auberge, and wherever we work, we all live by the view that our core purpose is to enrich people’s lives.

If you feel that our approach is aligned with your own passions and beliefs, then please talk to us about becoming part of our family.

Primland Resort is an Equal Opportunity Employer, M/F/D/V. Primland Resort provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Primland Resort complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Salary : $30,700 - $38,900

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