What are the responsibilities and job description for the Digital Marketing Manager position at Prinova US LLC?
You may not know our name, but chances are our ingredients are in your kitchen pantry. Prinova is the largest US nutritional ingredient importer, Prinova is also the largest distributor of vitamin C, vitamin B, amino acids, sweeteners, and caffeine. Our value-added services include premix manufacturing, flavor manufacturing and powder product development solutions. In 2021, we surpassed $1.2B in revenue, and have enjoyed double-digital growth. Prinova is made up of many parts, but it is our collective size and power that brings the biggest benefits to our clients. It is why global multi-nationals to innovative up-and-coming brands in food, beverage and active nutrition rely on us daily.
Since 1978, Prinova has been a leader in providing high-quality ingredients, flavors and value-added nutrient fortification products to the global food, wellness, and animal feed industries. The company also has a team of application and technical specialists within its R&D and Quality Laboratory to help customers develop, improve, and enhance the taste and function of its products. Prinova’s facilities are BRC certified. The main corporate office is in Carol Stream, Il., with the European head office in the United Kingdom. Additional regional offices are located throughout the United States as well as global sales associates in Mexico, Spain, Germany, Belgium, France, Turkey, and China.
We are expanding our marketing organization and searching for a talented digital marketing manager to help us build to the future. We are leveraging B2C brand management tenets to build our brand in the B2B universe. The opportunities are endless.
Digital Marketing Manager
Location: Hanover Park, IL / Hybrid
Type: Full Time
This Digital Marketing Manager role will:
- Immediately impact our digital footprint
- Lead strategy through execution
- Enjoy hybrid office environment (2-3 days/week in office)
Responsibilities:
- Strategize, plan, and execute all digital marketing programming including SEO, PPC, email, retargeting, and social media
- Manage & maintain website content within CMS (WordPress, AEM)
- Build strategy and tactical marketing programming to generate awareness and customer acquisition for ecommerce business
- Lead internal agency on developing a formal ecommerce customer experience and journey
- Determine KPIs, track and analyze results to show digital program effectiveness; provide optimization recommendations as needed
- Develop and execute testing roadmap (i.e., A/B and multi-variant, etc.) across digital marketing channels to validate and optimize programming
- Collaborate with marketing strategists and designers to ensure content is appealing, informative and engaging for target audiences (drives conversions)
- Evaluate emerging technologies, providing thought leadership and perspective for adoption where appropriate.
- Collaborate with cross-functional team on integrated campaigns
- Present insights and optimization recommendations based on analytics & data results
The Digital Marketing Manager must have:
- 5 years of B2B marketing experience running digital campaigns, B2C experience a plus
- Proficiency in WordPress or similar
- Experience with Google Analytics and Google Adwords
- Experience running paid social media, preferably LinkedIn
- Experience in measuring and optimizing to reach performance metrics
- Strong project management skills
- Resourceful, inquisitive, high initiative
- Learning agility and ability to learn things quickly
- Excellent verbal, written, and interpersonal skills required
- Bachelor's degree in marketing, digital marketing, communications, or an equivalent, relevant field
All Prinova employees are required to ensure compliance standards with food safety, food defense and food quality. (FDA, ILDPH, FSMA and BRC).
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