What are the responsibilities and job description for the Digital Marketing Manager position at Promevo?
Digital Marketing Manager
We are Promevo! Promevo is one of Google’s top 10 partners in the world and we’ve won Google Partner of the Year four times. Promevo provides a client first mentality by understanding our clients’ needs and selling and implementing the newest solutions from Promevo and Google to meet those needs.In addition to Google technology, Promevo's SaaS Platform (gPanel) provides our clients with a centralized user management interface providing administrators with visibility and control over all of their users' data and settings with its robust suite of security features. We walk beside our clients to help them achieve their digital transformation and infrastructure goals by also providing Professional Services such as migrations, custom app development, fast track deployments, and white glove services.
This is an exciting time to be part of Promevo as we are growing rapidly. If you are an organized and collaborative digital and Hubspot specific marketing expert, you may be the person we need to join our team as our Digital Marketing Manager.
This individual will play a critical role as part of Promevo’s Marketing team by focusing on driving lead development initiatives and mapping the customer journey. In this role you will be part of a team that elevates our presence in the digital space and effectively manages external agencies as a resource to achieve this. You will collaborate closely with cross-functional teams across Sales, Client Success, and IT to ensure programs are constructed and executed to drive impact against Promevo’s strategic objectives.
By joining the Promevo Team, you will find that our company culture is at the heart of our success. Promevo’s core values center around building trust, investing in care of each other, owning our work, respecting our differences, and engaging in positive attitudes. By living out these values each day, we build supportive teams that nurture development and growth, both individually and professionally.
Our Promevo team members are committed to living out the core values below:
- Build and Extend Trust – Show respect and listen. Do what you say you will do. Be transparent and dependable.
- Keep it Human – Invest in relationships. Show empathy. Do right by others. Take care of yourself, your family, and each other.
- Own It – Become an expert in your role. Own the outcome. Finish what you start. Answer for the results.
- Differences Make Us Stronger – Respect Differences. Seek to include different perspectives. Learn from each other.
- Attitude is Contagious – Be fully engaged. Take pride in what you do. Spread your positivity. Courage. Energy. Passion. Purpose.
Duties and Responsibilities
- Key player in driving new qualified leads and nurturing current customer base to increase share of wallet
- Owner of website experience (including e-commerce site) and HubSpot customer relationship management (CRM) sales & marketing tool
- Responsible for developing and leading the digital customer journey - from initial website visit, to lead capture, to nurturing, then to reporting results (KPIs / dashboards)
- Accountable to partner with agency to continually improve website, including on-going SEO optimization, with goal of qualified lead conversion and improved revenue coming through digital properties
- Develop digital content including using Google to re-purpose their content, as well as building new content, and ensures this content reflects the brand positioning
- Build and maintain email marketing program for all key target segments and trigger events along the customer journey
- Partner internally with Client Success & Sales organization to support their needs as it comes to website, CRM, and outbound scheduling
- Develop and manage digital lead sharing process with Google partners
- Attend education and business conferences throughout the year to be a Google product expert
- Champion data accuracy in our CRM, online shops, and internal systems using HubSpot, ZoomInfo and other tools
- Additional lead generation related tasks as assigned
Skills and Qualifications
- BS/BA in marketing, communications or equivalent
- 5 years experience in Digital Marketing with some of that experience in B2B, technology or SaaS industry preferred
- Extensive experience using Hubspot required, to include mapping customer journeys and tracking lead development success within the CRM
- Experience with digital and Hubspot KPIs with track record of lead development success
- Hands on experience working alongside agencies to manage website development and optimization (SEO, forms, etc)
- Organized and able to use project management methods
- Adept with agency management
- Possess the ability to work independently on projects
- Agile and comfortable with change and a fast-paced environment
- Team-oriented, collaborative work style
What Promevo Offers
- Competitive salary
- Paid major holidays
- Health, dental, and vision coverage
- Short term disability, long term disability & life insurance
- A competitive 401k package with employer match
- PTO and a healthy work/life balance
- Development and Training opportunities to help you grow
Promevo LLC is an Equal Opportunity Employer and does not discriminate on the basis of race or ethnicity, religion, sex, national origin, age, veteran disability or genetic information or any other reason prohibited by law in employment.
Salary : $79,700 - $101,000
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