What are the responsibilities and job description for the Email Marketing Manager position at Prosites Inc?
Email Marketing Manager
Our Company
Job Summary
ProSites is looking for an enthusiastic Email Marketing Manager to join our demand generation team. You will be accountable for the strategy, development, and execution of email marketing programs to drive awareness and demand for the company’s products and services. You will directly impact the company’s revenue goals and help position ProSites as a trusted advisor in the industry. You will work closely with our content team, growth marketing managers, sales and product teams in the development of the company’s customer acquisition and retention strategies.
Essential duties and Responsibilities
Develop, execute, and analyze email marketing campaigns- Build and optimize email nurture campaigns to turn leads into MQLs
- Identify target audiences and grow marketable contact database
- Upgrade email templates in Marketo to drive conversions
- Support the development of content required for email campaigns targeting each stage of the customer lifecycle
- Deliver world-class reporting and analytics that show how your email marketing programs impact revenue; define and track key metrics, develop dashboards, deliver ad-hoc analyses as needed
- Drive A/B testing and optimization to improve email effectiveness
- Work closely with Sales to provide high-quality MQLs from email campaigns
- Stay on the cutting edge of marketing best practices
- Other duties as assigned by management
Skills and Qualifications
3-5 years with a successful track record of directly managing email marketing campaigns- Hands-on experience A/B testing and optimizing email copy, CTAs, subject lines, etc
- Clear understanding of ROI analysis and proven analytical ability to track multiple campaigns, analyze results, and recommend changes
- Advanced, hands-on use of Marketo or similar marketing automation platform
- Knowledge of best practices for sales and marketing operations, automation and workflow processes; understanding & experience with lead management, marketing automation and demand generation with focus on success of impact/revenue
- Demonstrated experience of partnering with sales and sales leadership on campaigns driving revenue growth
- World class analytical and quantitative skills
- Strong project management and planning skills to manage multiple projects simultaneously for seamless execution
- Strong attention to detail
- Passion for troubleshooting and problem solving
- Ability to think critically and communicate complex information
- Strong communication and writing skills
- Bachelor’s degree in Marketing or related field strongly preferr
Benefits
A competitive compensation package- Excellent benefits package that includes a 401K match, medical, dental, vision and more
- Vacation (3 weeks), sick, and paid holidays
Working at ProSites
The people at ProSites are passionate about their work and are driven by innovation. We’re serious about our business and delivering the best service to our members, but we also make it a priority to keep things fun and exciting. Join the ProSites team, where innovation is the goal, hard work is expected, and creativity is rewarded.
