Director, eCommerce

Overview:
The Director, eCommerce is responsible for leading the success of clients’ eCommerce initiatives by providing thought leadership on campaign strategies and optimization, building strong relationships and establishing clear lines of communication with clients, partners, and internal stakeholders. As Director of eCommerce you'll manage the strategy and oversee planning, optimization and reporting of client campaigns.

The ideal candidate must have strong team management, and expert-level eCommerce experience. Our eCommerce team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader who is keen to submerge themselves into a number of projects.

Role Objectives:

• Motivate and manage an eCommerce team in the creation, development, and execution of campaigns to meet/exceed expectations within budget and time parameters
• Be the subject matter expert and educate teams and clients of the eCommerce retail environment
• Build end-to-end eCommerce strategy and plans for the client
• Assist internal teams within the Commerce practice in growing each client’s business
• Work with cross-functional teams to provide insight and recommendations
• Develop, manage, and monitor client service delivery executions of the assigned accounts
• Oversee process development and execution management
• Assures quality control of all media planning and implementation
• Prepare and present annual financial and staffing plans
• Implement planning process for the assigned accounts and holistic media planning across paid search platforms and initiatives
• Coordinate efforts across different digital media channels to drive optimized recommendations
• Continuously evaluate and improve upon all digital media opportunities

• Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity
• Motivate, lead, and manage internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives

• Drive adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
• Conduct performance reviews and career path plans
• Provide training to direct reports as needed
• Facilitate the development and documentation of best practices for improving operational efficiencies within the team and the group
• Foster strong relationships with internal teams and client groups
• Develop action plans for achieving and measuring media success, including setting key metrics, measurement and optimization strategies
• Advocate the value of eCommerce and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channels
• Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies
• Lead presentations to both clients and internal teams showcasing campaign strategy and performance results
• Develop, manage, and monitor client P&L’s for assigned accounts
• Implement holistic media planning
• Introduces Process Development Input, Quality Assurance and Best Practices Input
• Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
• Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
• Develops a complete understanding of each client’s goals, markets, needs and expectations
• Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
• Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
• Communicates and implements a Participation Planning Process for all assigned accounts
• Solves client problems and uses conflict management skills within a professional environment
• Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement
• Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trends

Minimum Qualifications:

• Bachelor’s degree or higher with a concentration in marketing, advertising, business, or equivalent
• 7-10 years of account management experience in online advertising, direct marketing, or e-commerce with increasing levels of responsibility within an agency or media company, including client-facing responsibilities
• 5 years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations
• 5 years of team management experience
• eCommerce experience is required
• Experience with Amazon Marketing Services (AMS) Paid Search/Sponsored Product Listings and Amazon Media Group (AMG) services
• Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
• Understanding of best practices for leveraging social media for brand communication
• Knowledge of statistical methods and testing methodology preferred
• Deep knowledge of ad serving platforms and online analytic solutions
• Excellent relationship building, diplomacy, and decision making skills with the ability to think creatively.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Compensation Range: $115,500 - $181,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

The Company anticipates the application deadline for this job posting will be 04/03/2024.

All your information will be kept confidential according to EEO guidelines.

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