As of May 01, 2025, the average annual salary for a Media Planning Director in the United States is $171,341. According to Salary.com, salaries can range from a low of $139,362 to a high of $200,168, with most professionals earning between $154,602 and $186,430.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $186,430 | $15,536 | $3,585 | $90 |
| Average | $171,341 | $14,278 | $3,295 | $82 |
| 25th Percentile | $154,602 | $12,884 | $2,973 | $74 |
An entry-level Media Planning Director with less than 1 year of experience earns about $161,098. With 1-2 years of experience, the average salary increases to $162,597. For 2-4 years of experience, the pay typically rises to $164,595. Senior-level professionals with 5-8 years of experience earn around $167,593, and those with over 8 years of experience can expect an average of $171,341.
| Levels | Salary |
|---|---|
| Entry Level Media Planning Director | $161,098 |
| Intermediate Level Media Planning Director | $162,597 |
| Senior Level Media Planning Director | $164,595 |
| Specialist Level Media Planning Director | $167,593 |
| Expert Level Media Planning Director | $171,341 |
| Entry Level | 6% |
| Mid Level | 5% |
| Senior Level | 4% |
| Top Level | 2% |
| Experienced | 0% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of May 01, 2025, our research reveals a significant shift in Media Planning Director compensation over the past six years.
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Media Planning Director information for you to search for. Click on search button below to see Media Planning Director job openings or enter a new job title here.
Here are companies hiring for Media Planning Director and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $171,341 | 57.3% | ||
| Bonus | $52,307 | 17.5% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $13,696 | 4.6% | ||
| 401K/403B | $9,393 | 3.1% | ||
| Disability | $4,473 | 1.5% | ||
| Healthcare | $8,352 | 2.8% | ||
| Pension | $12,077 | 4.0% | ||
| Time Off | $27,526 | 9.2% | ||
| Total Compensation | $299,166 | 100% | ||
The average annual salary of Media Planning Director is $171,341. In case you are finding an easy salary calculator, the average hourly pay of Media Planning Director is $82; the average weekly pay of Media Planning Director is $3,295; the average monthly pay of Media Planning Director is $14,278.
A Media Planning Director's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Media Planning Director earns the most in San Jose, CA, where the annual salary of a Media Planning Director is $216,112.
The highest pay for Media Planning Director is $200,168.
The lowest pay for Media Planning Director is $139,362.
Directs and oversees the team responsible for maximizing the impact of the client's advertising campaigns. Develops the strategy, plans, and tactics required to create advertising campaigns that deliver results and meet the client's objectives. Implements short- and long-term strategies for building client relationships and increasing retention. Oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Leads interactions with the most strategic accounts. Develops and maintains relationships with media partners. Requires a bachelor's degree in area of specialty. Typically reports to senior management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.
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