What are the responsibilities and job description for the Analyst, Precision position at PUBLICIS GROUPE?
Company Description
PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart's media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW's mission is to help Walmart navigate a period of intense change, continually keeping them "one more step ahead". This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart's investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.
Job Description
The Analyst is responsible for digital campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You'll identify and implement optimizations based on data analysis/trends and provide updates to the rest of the team on campaign status (I.e. pacing, performance to KPIs, any issues you're seeing, etc).
Most importantly, you must possess a strong inner drive to reinvent the digital media landscape, enjoy working with some of the finest minds in the industry, and want to be a part of something truly unique that will have a lasting impact.
Day to day your role includes:
* Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Senior Analysts
* Developing and maintaining strong relationships with platform and publisher partners in the industry - responsible for following up with, setting up and leading platform/publisher meetings. Analyst will be the main point of contact for maintaining these relationships.
* Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization
* Assisting in the development of client-facing campaign performance reports
* Contributing to the assessment of media offerings available and the formulation of proposals for new opportunities
* Managing Prisma campaign set up, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
* Trafficking campaign tags into platform environments
* Running the campaign QA process to ensure accurate campaign implementation, pacing, and performance - Daily pacing check-ins will be largest responsibility to ensure campaigns are on track
* Providing monthly auditing reports to agency partners and actualizing bill/pay systems when applicable
* Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
* Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
* Be strategic partner to any off-shore resources - ensure closely aligned on all tasks and partner to share analyst responsibilities
Outside of day-to-day
* Keep up to date on industry trends and send highlights to greater team when applicable
* Handle ad-hoc reporting requests as they come through
Qualifications
* Digital media familiarity or experience in digital roles (internships included)
* Basic knowledge of how digital advertising works and can confidently define programmatic
* Basic knowledge of DSP platforms and active campaign optimization experience is a plus
* The ability to organize and manage detailed work
* Strong analytical thinking, problem solving and mathematical skills
* Excellent communication and writing skills-you're poised, precise, and above all, kind when relating to others
* Advanced MS Excel skills
* A four-year college degree
Additional Information
All your information will be kept confidential according to EEO guidelines.
PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart's media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW's mission is to help Walmart navigate a period of intense change, continually keeping them "one more step ahead". This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart's investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.
Job Description
The Analyst is responsible for digital campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You'll identify and implement optimizations based on data analysis/trends and provide updates to the rest of the team on campaign status (I.e. pacing, performance to KPIs, any issues you're seeing, etc).
Most importantly, you must possess a strong inner drive to reinvent the digital media landscape, enjoy working with some of the finest minds in the industry, and want to be a part of something truly unique that will have a lasting impact.
Day to day your role includes:
* Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Senior Analysts
* Developing and maintaining strong relationships with platform and publisher partners in the industry - responsible for following up with, setting up and leading platform/publisher meetings. Analyst will be the main point of contact for maintaining these relationships.
* Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization
* Assisting in the development of client-facing campaign performance reports
* Contributing to the assessment of media offerings available and the formulation of proposals for new opportunities
* Managing Prisma campaign set up, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
* Trafficking campaign tags into platform environments
* Running the campaign QA process to ensure accurate campaign implementation, pacing, and performance - Daily pacing check-ins will be largest responsibility to ensure campaigns are on track
* Providing monthly auditing reports to agency partners and actualizing bill/pay systems when applicable
* Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
* Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
* Be strategic partner to any off-shore resources - ensure closely aligned on all tasks and partner to share analyst responsibilities
Outside of day-to-day
* Keep up to date on industry trends and send highlights to greater team when applicable
* Handle ad-hoc reporting requests as they come through
Qualifications
* Digital media familiarity or experience in digital roles (internships included)
* Basic knowledge of how digital advertising works and can confidently define programmatic
* Basic knowledge of DSP platforms and active campaign optimization experience is a plus
* The ability to organize and manage detailed work
* Strong analytical thinking, problem solving and mathematical skills
* Excellent communication and writing skills-you're poised, precise, and above all, kind when relating to others
* Advanced MS Excel skills
* A four-year college degree
Additional Information
All your information will be kept confidential according to EEO guidelines.
Recommended Skills
- Analytical
- Attention To Detail
- Auditing
- Billing
- Campaigns
- Communication
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