Marketing Operations Supervisor (Adobe Campaign Classic)

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people -with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

The Marketing Operations Supervisor will participate in the development, execution, and optimization of our client’s email marketing initiatives, from ideation through delivery and analysis. We are looking for someone firmly grounded in data and constantly willing to challenge the status quo with innovative testing strategies. 
 
The primary responsibilities will incorporate the complete marketing experience to optimize the consumer lifecycle. From building acquisition, engagement, and retention campaigns to measurement and iteration, helping to shape the voice of the brand and help grow a loyal consumer base.
 
The successful candidate will also bring demonstrated experience project managing team activities to execute campaigns with the technologies that develop integrated media campaigns. Channel mix expertise includes direct mail, email, digital, social and mobile channels. Experience with Salesforce Marketing Cloud, marketing automation and other analytic tools preferable.
 
Responsibilities:

• Email campaign support, proofing creative, creating workflows, performing QA and trafficking all within Adobe Campaign Classic (ACC)
• Solve business problems for our clients – developing a deep understanding of the challenge or opportunity and devising the best strategic solution through a combination of f data, technology, content and media.
• Work with members of the marketing team to provide strategic recommendations and determine goals, target segments, campaign flows, and metrics requirements for marketing campaigns.
• Participate in the strategic development and execution for all email programs with a constant focus on optimization to achieve click-through rate, conversion, pipeline, revenue and other critical engagement goals.
• Own the circulation plan, segmentation strategy, cadence, sequencing, dynamic content rules and logic for all email-marketing efforts.
• Leverage Salesforce Marketing Cloud to configure campaigns and deploy them.
• Proof and QA campaigns to ensure 100% error free execution.
• Establish and maintain executive-level and comprehensive reporting and analysis on all aspects of marketing programs.
• Live and breathe data. Experiment and optimize all aspects of email marketing utilizing data analysis. Continually A/B test and conduct experiments to incrementally improve performance.

Qualifications

• 5-7 years in Marketing Operations, Email Operations or Marketing Campaign Management
• Ability to QA and traffic Adobe Classic campaigns, and build workflows in ACC
• Familiarity with AEM is helpful, but not required
• Experience using Email on Acid or a similar tool for QA 

Additional Information

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at 1-617-621-0200.