Media Research Analyst

Company Description

About Spark Foundry:

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. 

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Job Description

Overview:

The Media Analyst, Research and Insights role supports our planning and activation products for our agency teams and clients. This role provides media, consumer and marketplace insight across traditional and all forms of digital media and across a diverse mix of consumer segments and product categories. The Analyst is responsible for collecting, analyzing, and summarizing research, industry and client business data for ongoing and ad-hoc projects for the agency, clients and the business development team. This position provides an opportunity for continued learning and development across the media/marketing research spectrum. This role also affords the opportunity to provide thoughtful perspectives and meaningful insights to our teams through applying a combination of syndicated, proprietary, and primary research tools and data to inform and elevate our agency product. 

Role Objectives:

• Help manage day-to-day questions and projects within Spark Foundry, with guidance from supervisors. Embrace opportunities for project management/ownership as well as seeking growth/continual learning opportunities across a diverse mix of media, consumer segments, and product categories 

• Build on strong foundational knowledge and develop higher-level proficiency across all key syndicated media data/research and systems (such as Nielsen, comScore, MRI, IMS, etc.), and their methodologies. 

• Become an internal knowledge expert on syndicated resources, by staying informed regarding ongoing changes and enhancements resources and actively communicating these changes & updates to our teams and stakeholders 

• Learn basic and advanced media fundamentals and best practices across all media and marketing channels including TV, digital, mobile, social, print, audio, and OOH 

• Become a resource to internal groups on how to best apply research to specific client needs across media, marketplaces, and consumer segments 

• Become proficient with all agency proprietary and primary research tools and techniques that span consumer insights, targeting, ad effectiveness studies, social listening, media optimization, etc.  

• Proactively assist internal groups in maximizing the use of available research sources and proprietary studies 

• Gather, develop, and format various data for special reports and analyses 

• Develop relationships with research vendors and all Spark Foundry departments 

• Proactively offer recommendations to enhance internal & external systems/processes 

• Contribute to team projects and agency knowledge management through regular sharing and internal communications with our teams.  Be involved in writing, publishing, and distributing internal communications, updates, etc. and support agency knowledge sharing initiatives 

• Coordinate, support, and take on a prominent role on agency training sessions for research vendors and proprietary tools, which includes assisting in the development of training and support materials, develop training materials, and providing ad-hoc support to our teams  

• Gather media marketplace, trends, and technology information from industry journals, articles, case studies, and/or internal agency presentations and compile them in meaningful and understandable manner to keep our teams and clients up-to-date 

• Compile, analyze, and create presentations and reports using data from syndicated and proprietary research as directed 

• Help turn data analyses into understanding and insight by identifying and articulating key takeaways 

• Provide support for agency new business initiatives as they arise, including marketplace intelligence, consumer insights, data analysis, and media optimizations

Qualifications

• 0-1 years’ of advertising, media, or research-related experience 

• Working knowledge of media/advertising research terminology, media math, and experience with core syndicated media research tools is preferred (e.g. Nielsen, comScore, IMS, MRI, Simmons, etc) 

• Passion for understanding consumers, media, and technology trends, and interest in working across a diverse set of client categories 

• Strong computer skills with an emphasis on Excel, PowerPoint and Word 

• Feel comfortable working on a computer and learning new computer systems 

• Possess a reasonable knowledge of math, and comfortable working with numbers and data 

• Must be resourceful, collaborative, and willing to voice ideas/suggestions 

• Must be able to work semi-independently (with guidance from supervisors) 

• Team player with strong multi-tasking, problem solving, and time-management abilities 

• Solid writing and communication skills, including business communications, people, and process management skills (pre-planning, follow ups, etc) 

• Commitment to learning and career growth and a desire to participate in agency training and development programs 

Additional Information

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range:  $52,500-$80,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/06/2024.

24-4108