What are the responsibilities and job description for the Senior Digital Designer - Ecommerce position at Publicis Groupe?
Company Description
Arc is the lead shopper and retail agency within Publicis Groupe. In an era of unprecedented disruption, where the customers you seek actively resist brands like never before, everything we do is in service of making your brand irresistible. We call it Irresistible Commerce. And it starts by employing insights and data to uncover what’s standing in the way of growth. Then we deploy irresistible creative solutions to build connected shopping experiences that are personal, valuable and delightful for your customers. The results simultaneously drive brand sales and love. Helping us become WARC’s #1 Specialty Retail Agency with groundbreaking work recognized by Adweek, ANA Reggie Awards and Effies
Job Description
The Senior Digital Designer will be responsible for championing excellence across all eCommerce projects for our client. This person will lead the creation and adaptation of eCommerce assets across brand-led initiatives and retail partners, including Walmart, Kroger, Amazon, Target and many others.
The day-to-day responsibilities will include the following:
- Creating wireframes for brand engagement pages in Adobe XD
- Applying UI/UX best practices when leading and executing digital designs
- Actively partnering with a content strategist to bring a brand’s voice to life across multiple touchpoints
- Deploying digital content and templates across multiple retailer media networks
- Creating functional templates for these retailers to be used by a pool of art directors for the completion of execution projects
- Creating and designing:
o Brand Engagement Pages,
o Targeted On-site Ads (TOAs)
o Amazon seasonal campaigns
o Fully-customized Pinterest ads
o Fully-customized Pinterest ads
o Shopper-driven social media
o On/Offsite shopper media ads
o Ads in online circulars
o Emails (templates with the ability to have fun)
o Brand led AR experiences
Qualifications
- 3 years of of relevant professional experience
- A strong visual and technical portfolio.
- A high level of proficiency using Adobe products (or equivalent tools).
- Expert in design, color, layout, and typography
- A working knowledge of HTML5 and the ability to animate creative /bring it to life a PLUS
Additional Information
All your information will be kept confidential according to EEO guidelines.
