Marketing Campaign & Promotion Manager

Position Title: Marketing Campaign Manager

Company Overview: Pupford is a leading player in the dog training and treat industry, renowned for delivering innovative and high-quality products. As part of our mission to drive continuous growth and maintain our market leadership, we are looking for an ambitious Marketing Campaign Manager to join our dynamic team.

Position Overview: The Marketing Campaign Manager will be responsible for designing, executing, and managing effective marketing campaigns that align with our company's strategic goals. This role requires a blend of creativity and analytical skills to craft campaigns that engage and convert target audiences across multiple channels.

Key Responsibilities:

• Strategic Campaign Development: Design comprehensive marketing strategies to create awareness of the company’s business activities and promote product sales or services.
• Campaign Execution: Oversee the execution of marketing campaigns from concept to completion, ensuring they meet the set objectives and are delivered on time and within budget.
• Performance Measurement: Analyze campaign performance and measure its impact in terms of audience engagement, lead generation, and ROI. Adjust strategies in real-time to optimize results.
• Team Leadership: Manage and mentor a team of marketing professionals, setting clear goals and expectations, and providing regular feedback.
• Content Creation: Coordinate with the content team to develop engaging and relevant material for different stages of the customer journey, ensuring consistent brand messaging across all platforms.
• Budget Management: Develop and manage the marketing budget, allocating resources efficiently across campaigns to maximize returns.
• Market Research: Conduct ongoing market research and competitor analysis to stay ahead of industry trends and leverage new marketing opportunities.
• Stakeholder Collaboration: Work closely with other departments, including sales and product development, to ensure marketing campaigns align with broader company objectives.
• Vendor Management: Negotiate with vendors and contractors to secure the best prices and services for campaign elements such as media buys, printing, and promotional materials.

Qualifications:

• Experience: Proven experience as a marketing campaign manager or similar role, with a portfolio of successful marketing campaigns.
• Skills: Strong understanding of traditional and digital marketing tools. Experience with SEO, PPC, email marketing, and social media platforms.
• Analytical Ability: Proficient in using analytic tools such as Google Analytics, CRM software, and other marketing software tools.
• Communication: Excellent written and verbal communication skills. Ability to present ideas and reports to senior management and external partners.
• Creativity: High level of creativity and the ability to think outside the box.
• Organizational Skills: Strong organizational and project management skills, with the capability to manage multiple projects simultaneously in a fast-paced environment.
• Leadership: Strong leadership skills, with experience in managing and motivating teams to achieve their goals.

Education:

• BSc/BA in Marketing, Business Administration, Communications, or a relevant field. Advanced qualifications such as an MBA or certification in digital marketing are a plus.

Why Join Us:

• Opportunity to work in a fast-paced, innovative environment where your skills can make a direct impact on our business success.
• Competitive salary and benefits package.
• Career growth opportunities in a company that values creativity, hard work, and results.

This role is crucial for someone with a passion for marketing and a proven track record of creating and leading successful campaigns. We're looking for a strategic thinker who can also roll up their sleeves and dive into the tactical execution of campaigns.