What are the responsibilities and job description for the Digital Marketing Specialist position at Pure Sound Hearing Aids?
About Us
Our goal is to grow our company through digital marketing. We also manage digital media for other companies under the name Purl Web Marketing, and we aim to improve our offerings and expand this area of our business.
Our Work Environment Includes:
- Office setting
- Occasional work-from-home days
- Growth opportunities
Responsibilities:
- Develop and implement digital marketing strategies to drive online traffic to the company's website and social media platforms.
- Conduct market research to identify trends and opportunities for growth.
- Create engaging and visually appealing graphics for digital marketing campaigns.
- Manage social media accounts, including creating and scheduling posts, responding to comments, and analyzing engagement metrics.
- Utilize SQL and other data analysis tools to track and measure the effectiveness of marketing campaigns.
- Maintain and update content on the company's website using content management systems.
- Write compelling copy for advertisements, blog posts, emails, and other marketing materials.
- Collaborate with cross-functional teams to optimize performance marketing efforts.
- Stay up-to-date with industry trends and best practices in digital marketing, e-commerce, and technology.
- Manage out email campaigns
- Assist with other forms of marketing
Qualifications:
- SEO/Digital Marketing experience
- Google Analytics experience
- Elementor for WordPress experience
- Yoast experience
- SEMRUSH experience
Plus, but not required:
- PPC - Google Ads certification
- Experience in social media management, copywriting, and graphic design
- Proficiency in SQL for data analysis and reporting purposes
- Familiarity with other content management systems (CMS)
- Strong knowledge of performance marketing techniques and strategies
- Experience with e-commerce platforms
- Basic understanding of JavaScript is preferred but not required
- Mailchimp experience
Hours: 16 to 20 hours per week
- Paid time off
- Opportunity for growth and unlocking new benefits
Join our team and help us drive our digital presence to new heights!
Job Type: Part-time
Pay: $18.00 - $21.00 per hour base plus bonus
Benefits:
- Employee discounts
- Flexible schedule
- Paid time off
- Referral program
- Retirement plan
Schedule:
- Day shift
- No nights
- No weekends
Location:
- Lititz and Strasburg
Job Type: Part-time
Pay: $18.00 - $21.00 per hour
Benefits:
- Employee discount
- Flexible schedule
- Paid time off
- Referral program
- Retirement plan
Schedule:
- Day shift
- No nights
- No weekends
Work Location: Hybrid remote in Lititz, PA 17543
Salary : $18 - $21