Marketing Program Manager

Overview

Have you got excellent project management skills? Do you love owning marketing strategy but happy to get your hands dirty and execute campaigns too? This role is all about collaboration so you'll need to be a strong communicator who thrives in a team environment. The Program Manager is responsible for bringing together and partnering with stakeholders within the relevant Quest sales team, product marketing, digital marketing, field marketing and corporate event marketing to plan, execute, manage and measure demand generation programs for North America. They will also have opportunities to present to senior marketing and sales leaders and need to be comfortable interpreting and presenting back on results.

If you're nodding along to most of this, but feel you don't meet every criteria listed in this job posting, please don't rule yourself out. Skills can always be taught and we have wonderful marketing mentors at Quest to get you there. A thirst for learning and a fun can-do attitude is far more important to us!

Ideally we're looking to find a candidate based in Columbus or Austin who can come to the office a couple of days a week BUT if that isn't where you're located, we will absolutely consider strong candidates wherever they're based in the US or Canada and can make this role fully remote.

Responsibilities

• Demand generation and product specialist who develops comprehensive North America campaign plan and optimizes tactics to meet North America regional targets.
• Responsible for providing quarterly forecast for campaign programs and analyzing reports to monitor performance and ensure campaign success.
• Communicate campaign plan, analysis of results, and optimizations to executives, sales teams and key stakeholders via remote and in person presentations
• Responsible for managing, spending and tracking the North America program budget for their business unit
• Coordinates execution and completion of defined program activities by working with functional team members on tactics such as advertising, email marketing, virtual events, contests/promotions, paid search, ABM, corporate and field events, partner programs and other demand generation tactics
• Ensure responses from programs are appropriately tracked and delivered to the intended sales organization
• Track leads and conversation through the lead funnel and optimize follow up and tactics as needed.

Qualifications

Experience: 5 years of experience working in a marketing role for a software or information technology company with proven results. Must be able to develop and implement effective marketing programs. Technical Knowledge: Proficient in Salesforce and Microsoft Office applications. Experience with analytics or reporting tools such as Power BI. Familiarity with Eloqua or Marketo marketing automation system an added bonus. Communication/Interpersonal Skills: Excellent analytical, project management and organizational skills with the ability to manage multiple projects at any given time. Individual must have strong presentation skills and be comfortable presenting in front of executives.