What are the responsibilities and job description for the Advertising Operations Specialist - HYBRID position at ReachMobi?
About ReachMobi
An industry-leading mobile app developer, ReachMobi works tirelessly to connect users to a mobile experience that is completely tailored around the end-user.
Our invaluable array of apps provides users with the power to transform their devices into something that perfectly aligns with their personalities and passions while enhancing functionality and customization.
Work in an ever-learning and evolving visionary sphere, as you grow, develop and further your career. Work with managers who value your ideas, while mentoring and motivating you to achieve your best through exciting challenges that make each day an interesting adventure.
What You Do
The Advertising Operations Specialist role is primarily responsible for building out and testing new advertiser offers while at the same time analyzing performance data and optimizing campaigns.
Primary duties include:
- Building out advertising campaigns from ReachMobi provided assets
- Proficient with ad serving platforms like Google AdMob
- Managing CPMs and managing mediation stacks
- Monitor campaign performance and identifying opportunities for optimization
- Analyze data for insight on audience monetization, create hypotheses on the behavior of the audience(s); apply quick tests to prove or disprove assumptions
- Development and execution of new reports (trends, opportunities, etc.) to boost the business intelligence of the team
- Track record of delivering profitable digital marketing results and KPI’s
What You Need
The successful candidate will be an inspiring and confident leader with at least:
- Minimum 2 years of experience in an Analyst or Digital Media Buyer role
- Proficiency with Excel
- Proficiency with SQL
- Familiarity with analyzing and optimizing open rates, click rates, conversion rates, failure rates and other common web KPI’s
- Understanding of performance marketing industry terminology such as CPC, CPM, CPA, CPL, etc.
- Attention to detail, strong organizational and follow-through skills
Why ReachMobi?
ReachMobi is the home for all innovators! This is an opportunity to be with an industry leading company that continues to experience tremendous growth.
- We offer a fun, work hard – play hard culture
- No dress code policy! Wear your flip flops and shorts in the summer
- Hybrid schedule
- Unlimited Paid Time Off along with 10 paid holidays
- 401k match up to 4%, Health/Vision/Dental, Flexible Spending Accounts
- Life Insurance, AD&D, STD and LTD 100% employer paid
- Sponsorship available
- Catered lunches, complimentary snacks & beverages, and beer fridge
- Located next to world-class shopping and restaurants
- Regular company-sponsored social events to connect with your team and fellow colleagues! - check out our Instagram to see more
ReachMobi lives at the junction where the science of cutting-edge technology meets with audience engagement to create a new and powerful force that fosters real, long-term relationships with users. We pride ourselves on leading the industry in mobile engagement and monetization. We’ve gathered a “one-for-all” minded, world-class team of innovative developers, marketing ninjas, imaginative designers and content developers whose zeal for what they do is slightly north of fanatical. Seriously… obsessive.
Salary : $56,900 - $72,100
