Marketing Operations Specialist

Overview

With over 40 years of industry experience, Reborn Cabinets is a dynamic remodeling company specializing in high-quality kitchen and bathroom solutions. We have established ourselves as leaders in the home improvement industry, committed to excellence and customer satisfaction. Our team is dedicated to delivering superior craftsmanship and outstanding service to every client, ensuring their vision for their homes becomes a reality.

Reborn Cabinets is seeking a highly organized and data-driven Marketing Operations Specialist to join our team. In this role, you will be responsible for the day-to-day operations of our marketing campaigns, with a strong focus on leveraging your expertise in database marketing platforms like Act-On to personalize customer experiences and drive lead generation. You'll also be a whiz with Salesforce, ensuring seamless data flow and marketing campaign management.

Responsibilities:

Database Marketing and Campaign Management:

• Manage and optimize marketing campaigns across various channels (email, social media, paid advertising) using Act-On.
• Segment customer data within Act-On and Salesforce to create targeted email campaigns and nurture leads.
• Develop and maintain marketing databases: This includes designing the database structure, ensuring data accuracy and integrity, implementing data security measures, and managing data hygiene through regular cleansing and updating. 
• Develop and execute automated marketing workflows to deliver personalized experiences.
• Track and analyze campaign performance using Act-On and other marketing analytics tools.
• Generate reports and identify key insights to optimize marketing strategies.
• Maintain and update marketing databases within Act-On and Salesforce, ensuring data accuracy and integrity.
• Create and iterate calls to action that drive response; report on all A/B testing results and continually seek out improvements.

CRM Expertise:

• Manage lead generation process within Salesforce.
• Act as SME for CRM reporting, dashboards, data-loading, data integration, and all internal Marketing team CRM needs.
• Gain detailed knowledge of prospect, target and customer lifecycle through CRM historical data, previous email/digital marketing, and demographic profiles.

Marketing Operations and Strategy:

• Collaborate with cross-functional teams: Work closely with marketing, sales, recruiting, call center, scheduling, and IT teams to share data insights, align marketing strategies with business goals, and ensure data flows seamlessly across departments. 
• Manage external vendors/partners: Establish and maintain relationships with vendors providing data services, marketing automation tools, and other database-related services.
• Communicate data insights effectively: Translate complex data analysis into clear and compelling presentations for both technical and non-technical audiences.

• Provide ongoing support to Retail, Field Marketing and other Marketing Channels including creation and trafficking of marketing materials, budget management and expense/invoice reconciliation, and overall campaign execution.
• Create and develop communication templates and SOPs for all internal and external programs.

Requirements:

• 2 years of experience in marketing operations or a similar role
• Strong analytical and problem-solving skills
• Excellent communication, collaboration, and project management skills
• Ability to work independently and manage multiple projects simultaneously
• Minimum 3 years’ experience working with Salesforce CRM with expert level proficiency in reporting and data management.
• Minimum 2 years’ experience working marketing automation tool, Act-On preferred.
• Experience working with Marketing Intelligence (formerly Datorama) in the Marketing Cloud environment a plus.
• Familiarity with data analysis tools and SQL a plus 
• Demonstrated experience of hands-on design and implementation of B2C customer journeys.
• History of meeting and exceeding lead generation goals for database re-targeting programs.
• Passion for data-driven marketing and customer-centric strategies.

What We Offer:

• Base Salary and bonus
• Medical, dental, vision insurance
• Paid vacations & PTO
• Opportunities for growth and advancement
• 401(k) plan

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