What are the responsibilities and job description for the Assistant Brand Manager, Media Analytics position at Reckitt?
Assistant Brand Manager, Media Analytics
Parsippany, NJ
Competitive Salary & excellent benefits package
The Assistant Brand Manager, Media Analytics will be embedded within a cross functional team of brand and media managers to deliver agility to our digital operations, specifically as it relates to digital performance as an enabler of Household Penetration and business outperformance. This is a newly formed role that will hold responsibility for establishing foundations for ‘always on’ digital campaign reporting, analysis, and optimization recommendations, along with input into campaign design and measurement frameworks like MMX and MTA. Finally, this role will act as a key conduit to our media agency partners and steer external stakeholders that are trading in the digital marketplace on behalf of Reckitt Hygiene.The ideal candidate will have a passion for analysis & story telling through the use of data. You'll:
- Contribute to campaign design in the digital marketplace inclusive of trafficking, audience implementation, and measurement
- Manage performance metrics up to identify performance against campaign & communication objectives
- Own in-campaign performance recommendations and key contributor to post campaign insights and actions
- Lead ongoing competitive analysis inclusive of regular dashboard development and adhoc deep dives
- Active participant in creating and cultivating a data driven marketing organization
You’ll succeed because…
... you have a passion for analysis & story telling through the use of data and have experience in the Digital Media Marketplace in digital activation or analytics. You've:
- Bachelor’s degree
- 2 years of professional media experience required (media agency or vendor)
- Highly systems oriented with ability to toggle across data sets to define performance opportunities
- Analytical with ability to define performance across unique media KPIs
- Highly proficient in excel with advanced knowledge of tool’s statistical analysis capabilities
- Comfortable working with large sets of data
- Strong organizational skills and attention to detail
- Strong communications and presentation skills
- Results oriented with the ability to leverage tangible evidence to define success
- Self-motivated, highly flexible and takes the initiative to do what’s needed
- A commitment to excellence with a positive and resilient attitude
You’ll love it because…
…you’ll have the freedom to make a difference. You’ll put your own ideas into practice. The products you help us get out there will allow people to live healthier lives and have happier homes. And our dynamic, ownership-driven culture will bring the very best out of you, every day.
Equality
In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.
