Growth Marketing Manager

Our client is the leading local & world news streaming service reaching over 25 million users and empowering them with a personalized newscast. They are one of the fastest-growing TV news companies in the world, and have direct relationships with all major TV companies (Samsung, Sony, Vizio, LG, etc) as well as hundreds of premium TV news channels including ABC News, CNN, CBSi, Bloomberg, and local TV stations across all the United States.

You should join us if you're hungry to learn how Silicon Valley startups thrive, you like to ship quickly and often, love to solve challenging problems, and like working in small teams.

About the Job

Title: Growth Marketing Manager  

You will help our client scale up and optimize user acquisition efforts. This will be an excellent opportunity to work at a fast-growing technology media startup that is reinventing the way consumers watch television news.

Responsibilities

• Strategize, execute, monitor and manage app install campaigns across multiple platforms including Google Ads, Facebook, Apple Search, affiliate networks, etc.
• Develop new ad and message concepts to test and learn.
• Work closely with marketing and product teams
• Manage optimization using data to achieve goals
• Manage asset proofing, testing, trafficking and scheduling to ensure accuracy, quality and on-time delivery
• Maintain documentation, A/B test results, reporting
• Flex both your creative capability and analytical skills in a test-and-learn environment

Requirements

• Capable of executing a campaign from soup to nuts. You can create an ad concept, work with a designer and/or automated AI tools to generate creative assets, manage campaigns set up across various ad platforms, evaluate performance leveraging data and analytics and suggest optimizations.
• Must have at least 3 years of app related experience with Google Ads, Facebook Ads, Apple Search Ads and other performance marketing ad networks (AppLovin, Moloco) with a proven track record of driving installs at scale while meeting CAC targets
• Familiar with app marketing tech including MMPs, SKAdNetwork campaigns, Firebase, Google Analytics, etc.
• Strong executor with a track record of driving results with finite resources while maintaining quality and managing detail
• Comfortable in a fast growth environment and willing to proactively voice ideas and take on new responsibilities as we grow
• Ability to work efficiently, with minimal direction, and meet deadlines